Online marketers today must be more proactive in winning customers as the competition grows more intense in the marketplace. An effective Internet marketing tool that is currently available to online marketers to boost their customer list is referral marketing. This simple form of marketing strategy can bring in many customers to the business from existing or identified potential leads or business prospects.
Referral marketing can be a dynamic marketing tool for Internet marketers who are ready to indulge in it proactively. A simple understanding of referral marketing makes it easy for Internet marketers to enjoy more sales and higher income generation. A simple promotion of products could be via word-of-mouth by satisfied customers. This does wonders to boost business compared to formal advertising and marketing campaigns that cost thousands of dollars without guarantees of success.
Trust and Confidence
The success of an Internet marketer depends largely on the level of trust and confidence customers have in them. A satisfied customer may go the extra mile in recommending the product or service to others not in the marketer’s available potential list. This serves to expand the customer database of the marketer to boost the business.
This is the basis of referral marketing where good recommendations are made on favored products or services from one user to another. With the proper marketing tools and strategies applied, an effective referral marketing campaign can flourish to benefit the marketer and the business.
Referral marketing is highly popular with online businesses to secure more customers especially potential leads that may be difficult to convince. Sales conversions increase for online web businesses as more traffic is directed to their websites. Many Internet businesses may adopt this website referral marketing scheme as a mutual activity that benefits both parties.
Referring customers to another business builds up trust and confidence in the referred business when there is already a high level of trust and confidence in the referring company.
Benefits to Existing Customers
Referral marketing can be a boon to a business when its existing customers are taken care of. Current customers hold the potential of marketing success of a business as they have the power to recommend the brand. Existing customers are more convincing in their recommendation of the brand and business products than the business owners or marketers.
Hence, the business would do well if they take care of existing customers carefully so that loyal customers are established. These loyal customers are more inclined to support and promote the brand and business is a variety of ways without request or compensation. But if some benefits are given to existing customers, the business stands to benefit over the long run. Small benefits such as free gifts and discount vouchers as rewards to existing customers who are loyal to the brand and business can boost customer loyalty. An obligation is engaged with customers becoming more inclined towards the brand and business.
Consistent good services to existing customers would also build up strong relations between customers and company. Brand loyalty would be stronger with a favorable impression on the customers. The inclusion of customer opinions and suggestions augurs well with a business that is farsighted to expand through accommodating customers’ needs and expectations. Customers feel great and valued when their consumer feedback is taken into consideration in a business marketing endeavors and product generation. Existing customers would be more likely to make purchases when the new products satisfy their requirements.
Existing customers benefit when the business includes their changing needs and purchasing power in their marketing campaigns despite limited budgets and available resources. A dynamic marketing plan can be formulated to benefit existing customers while attracting potential leads to be new customers for the company. This would cause more savings on the business.
Simple rewards to benefit existing customers can help push the business forward in the market. Different marketing campaigns can be formulated to benefit existing customers depending on the length of membership, the amount of purchases made and number of referrals activated.
Referral marketing is very powerful in the hands of existing customers who are satisfied with the brand and offers. Small rewards can be a great motivation to satisfied customers to make the business a referral point with their circles of influence. This would open the avenue to more prospective customers for the business. When existing customers are happy with the brand, products offered and services rendered by the business, much can be gained by the company with a small cost on rewarding the customers.
Ways of Rewards
Smart businesses would understand that current customers form their best marketing tool as it is a free service rendered to the boost the company brand, image and bottom line with every successful referral.
Creative reward plans can be activated on existing customers on every referral to the company to increase the customer database. Small rewards can be farmed out to current customers for every referral effort made regardless of the success of converting these referrals into customers.
Greater rewards can be given out if referrals convert to loyal customers. Tiers of rewards can be formulated to help the business distinguish the efforts put in by different customers. Customers are highly motivated with creative reward plans that benefit them. It is also a proving of their personal marketing skills to secure good referrals and gain attractive rewards from the company. It is motivating for customers to be lavished with free gifts and other benefits just for making referrals to the company. Extra effort is put in to secure good referrals who translate into customers with purchases.
The rewards can come in the form of purchase discounts, gift vouchers, cash, redeemable points and free gifts depending on the company’s goals and objectives as well as marketing plans and campaigns. Different marketing campaigns with different target audiences would formulate different objectives and goals which bring in different types of rewards for referral marketing.
Small companies can also implement a referral marketing on a smaller scale to be just as effective with the results even if on a smaller scope.
Filed under: Customer Service