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LotCon-Advertising-Media-Buying280Targeting the right keywords is a fundamental part of your SEO efforts. Growing your keyword list should be a focus in your SEO. Knowing which keywords your competition is ranking for and how they are using those keywords is a great place to start with your own efforts. Fortunately, there are tools that will allow you to spy on what keywords your competitors are currently using and which keywords have worked well in the past.

SEMrush

SEMrush has a keyword tool that will allow you to spy on your competition and discover not only what keywords they are ranking for organically, but what keywords they are targeting through paid advertising as well. Since the keywords for organic search do not perform the same as keywords targeted for advertising, this is valuable information.

SEMrush gives detailed analytic information on all keywords returned in its search. There are three monthly subscription rates: Pro ($69.95), Guru ($149.95), and Business ($549.95).

SpyFu

Not only is SpyFu able to return all the keywords your competition currently ranks for and the keywords they are currently targeting in paid advertising, but they return every organic rank and ad variation for the past nine years.

Knowing what keywords your competition is currently using is very helpful, but knowing which keywords they have ranked for and targeted over the past nine years is extremely beneficial.

SpyFu offers in-depth SEO reports for your keywords as well. There are three monthly subscription rates: Basic ($79), Professional ($139), and Agency ($999).

KeywordSpy

Similar to the other two keyword tools, KeywordSpy returns a report and analysis of your competitor’s keywords and how they are ranking. But the depth of detail KeywordSpy returns is greater than the other two keyword tools.

KeywordSpy also gives useful details for pay-per-click campaigns, such as the per click cost for each keyword, how many clicks you could expect, the daily cost and other detailed statistics.

KeywordSpy has four monthly subscription rates: Research ($89.95), Tracking ($89.95), Professional ($139.95), and Agency & Enterprise ($995 and up).

Keyword research is a vital and on-going part of any SEO strategy and having the right tools in place makes any job a little easier. These three keyword tools, while subscription based, can save you even more in the time, effort, and expense of targeting the wrong keywords or under performing keywords. These are tools that should be in your SEO toolbelt.

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LotCon-Internet-Marketing-Marketing-Basics280Modern technologies often spring up new surprises that delight Internet marketers and entrepreneurs who are challenged with new marketing tools and solutions to improve bottom lines. The new kid on the block in the marketing realm is value-based marketing which proves to be quite intriguing for its simplicity and success when implemented aptly.

Diversion from the Norm

It would be noted that most marketers tend to focus on closing sales as quickly as possible with the best sales pitch they could muster or garner. However, that is not very effective today with the new technologies and solutions sprouting up in the marketplace. Hardcore sales pitches are usually tuned out automatically by modern consumers who are more educated today to know what they want and how they want it.

The new approach to successful Internet marketing is to relate to the customer with a blossoming relationship of trust and respect that wins customer’s confidence and support. It is all about the customer and not about the brand, business or company. Internet marketing today has diverted from the norm of focusing on the marketer to the customer; and this is becoming obviously successful to those who deploy value-based marketing proactively.

Value-based marketing centers on building a strong and healthy relationship with potential business prospects. This would involve a proactive approach by the Internet marketer in identifying the preferred niche markets or audiences they are targeting for their online marketing campaigns. With every niche market identified, Internet marketers would also need to identify the category of audiences they have before planning the most relevant and appropriate marketing plan possible for optimal results.

The Internet marketer must identify if the preferred niche audience is visual, auditory or tactile to select the best form of marketing strategies. It is also beneficial to identify the types of problems which their targeted audience group is experiencing currently to help the Internet marketer be directed to better marketing tools and solutions. It would also help the planning and selection of marketing solutions if the Internet marketer could determine the passion of their targeted niche markets in order to speak ‘their lingo’.

1) Hear What Customers Say They Want

Value-based marketing is all about the customers; hence, it should not be surprising that the Internet marketers should focus on what their preferred potential business leads or customers say to identify their wants and needs. It is not easy to market to modern customers who are tech savvy and particular about their needs and expectations. Hence, when there is an opportunity for customer feedback, review or comment, the wise Internet marketer would pick up on the relevant information as much as possible.

Online surveys, forums and chat rooms on the Internet, especially on social media platforms form excellent channels of open communication between Internet marketers and customers or potential business prospects. The types of words used by the customers and their expressions of feelings towards the market offers give a strong, clear indication of their satisfaction and disappointments which Internet marketers could pick up and offer better alternatives.

Receiving feedback from customers or potential business leads is an excellent marketing approach that would save the Internet marketer’s time and effort in reaching out to their preferred targeted niche markets. The role of the Internet marketer is changed today from a presenter of the products promoted to an intent listener on customer’s needs to offer plausible solutions via their brand and business offers.

2) Identify Customers’ Passion and Needs

Every consumer has specific needs and wants which could be met through various market products and services as potential solutions. It is up to the Internet marketer to identify these through in-depth personal investigation that opens up business opportunities in promoting their own business brand and products. Once the passion or drive of the customers is identified, the Internet marketer could quickly generate the solution or formula that satisfies.

Presenting solutions to customers trigger their interest in the business brand and marketer to offer the best of opportunities in building up a relationship based on trust and respect. However, the Internet marketer must exercise wisdom and insight on the authenticity of needs and passion to avoid wasting time and effort on conflicting matters.

3) Present Values and Solutions

Internet marketers now proceed with the presentation of values and solutions using relevant tools in the market. A dynamic marketing plan should be formed and implemented to present the solution that meets the customer’s needs and wants while in sync with their passion. This approach is likely to open more doors of business opportunities for the Internet marketer to move in for a close in sales quickly.

When the best of marketing campaigns is implemented with the customer needs and wants in focus, the marketing process is rather smooth sailing. Most targeted customers are likely to respond positively or favorably towards the brand and marketer as the marketing campaign is viewed favorably by them. This would inspire them to take on the call-to-action option offered in the marketing campaign and the company would enjoy sales and profit.

Professionalism must always be exercised throughout the marketing campaign that would impress customers besides developing confidence in the marketer and the brand. Value-based marketing is not concerned about product value alone, but the value of a plausible solution which customers are looking for. Hence, when Internet marketers provide value-added solutions to meet their customers’ needs, sales are closed and profits are generated.

Conclusion

Value-based marketing is the new marketing strategy that is fast emerging in the market by farsighted Internet marketers who know how to capitalize on its potentials. There is nothing difficult about value-based marketing once the concept is well understood and applied professionally.

Great rewards can be expected with the right application of value-based marketing if the right processes were undertaken. There is no shortcut to success but the process could be shortened with the best of marketing strategies like value-based marketing. When consumers could see the value-added solutions to their needs and wants, they would willingly buy what is recommended.

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“Change is the only constant in life”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive in the harsh business world.

Google recognized the impacts of change to adapt quickly to keep pace for survival and attain market greatness. It is not surprising then that Google continues to excel with its rapid adoption of changes year by year from its search engine algorithms to SEO indexing requirements.

Customer-centric Environment

LotCon-Local-Business-Online-Reputation280A growing emphasis is placed on adopting the best features that contribute to a dynamic user-centric search experience for users. There is a changing shift in the market towards dynamic content marketing where brands are re-structured intensely to provide valuable information for enticing potential leads to the brand and business.

Such customer-centricity demands changes in modern marketing practices which would boost the brand and business to stay ahead of the competition. Businesses today must establish two imposing pillars of customer-centric marketing to be successful in the marketplace.

Pillar 1 – Reshape Content Creation Strategy

Customer-centric marketing refers to customers’ demands and expectations which should be fulfilled satisfactorily by business marketers. The Internet offers diverse, dynamic tools such as Quora.com that permits easy access to understanding customers’ requirements and preferences.

These online tools allow marketers and business planners to identify the needs of potential leads as well as current customers quickly. Those indulging into such activities proactively over time would be deemed as market leaders in their respective industries. There would be a stirring of favorable sentiments such as respect and confidence towards marketers who are deemed innovative and bold to venture into new areas of advanced technologies in leading the way on better marketing developments.

Such proactive approach could also generate inspirational ideas and themes for interesting and new blog articles that users find relevant and fresh that connect them to the brand and company. Inbound marketing is known to be strengthened with relevant concerns being addressed effectively in the contents.

The market comprises diverse consumers who require market expertise in many areas of life where excellent and useful answers would boost the marketers’ leadership in the industry and market. This is part and parcel of adding value to the content that would be re-constructed to be rich and delightful. Hence, content is now designed and developed in a new structure that is fresh and more appealing to modern consumers.

Quality content in a customer-centric environment is associated with key focuses like storytelling narration and empathy with feasible solutions. Such approaches stir up interest and curiosity in consumers to initiate a self discovery for solutions which they could apply and benefit.

The bottom line in customer-centric marketing is to add value to consumers through quality content which they would benefit using effective marketing campaigns with the right mindset of pleasing or satisfying customers. This marketing approach focuses on the customers and not the brand or business.

Pillar 2 – User-centric Marketing

When marketers or business owners change their thought pattern and approach to be user-centric, they would design and develop marketing strategies and campaigns that would satisfy consumer needs and preferences. Businesses today must work ‘selflessly’ to satisfy consumer demands and expectations rather than their own ambitions in the market which becomes secondary.

This is the profound revelatory principle that is now established in the market for business success. The onset of the social media revolution changes branding approaches to be customer-centric where successful branding focuses on the targeted community and meeting its diverse needs and requirements using customized processes that present business brands more palatably.

Today’s form of marketing is having the tables turned on businesses as givers and not takers. When this change happens or is adopted by business brands, there would be a definite change in the marketing strategies and plans developed to win over consumers as customers who know what they want and whom they want from.

The new form of marketing happens when marketers research on changing market trends and customer demands to reward customers the way they want and not according to the whims and fancies of the business or brand. This would flood consumers with unique and fresh brand experiences that resonate in trust, confidence and reliability in the brand and company. Consumers are drawn into a special relationship that is underpinned by mystery, sensuality and intimacy.

A strong customer relation creates more business opportunities for the marketer and business owners to promote the business brand and offers. Marketing efforts become less intense with an established relationship that has trust and confidence incorporated to enjoy the best of user experience with the brand and business if proper interaction is engaged between marketer and potential leads or customers.

Reaping Results

The right application of this customer-centric marketing philosophy could bring about exciting business opportunities that would include favorable business results and outcomes. More traffic would be drawn to the website and brand awareness would be intensified with wider market recognition as more consumers are made aware of the brand presence in the market.

Word-of-mouth advertising is activated more readily from this marketing philosophy as customers are more satisfied and willing to spread the brand to their circles of contact and influence. Hence, marketers save huge amounts of money on intense advertising as satisfied customers prove to be the better alternative that is more convincing as proven by testimonies in the market. Consumers are more readily influenced with success stories from their own kind than professional business promos which are ‘white-washed’.

Conclusion

When potential customers recognize the unique and different approach the marketer is adopting in promoting their brand and business using a different mindset that caters to meeting their needs, their attitude and response would be favorable towards the marketer and brand.

This user-centric marketing attitude changes the perspective of brand and business to put their priorities on customers who become satisfied with the favorable customer services to pledge their loyalty towards the brand and business.

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Digital MarketingDigital marketing may offer a wide range of benefits, but there is no denying that takes a lot of time and hard work to make it successful. With so many different techniques and rules that need to be followed, many businesses find it exhausting to keep up. It can also be extremely confusing if you’re new to the world of digital marketing. A lot of businesses simply don’t know where to start or what techniques they should be focusing on. If you’re feeling a little overwhelmed by the capabilities of online marketing, here are a few things you can do to ease the pain and get results.

Research and understand your target market
The key to anything in life is preparation. Before you jump into the world of digital marketing you, need to first understand who it is you are targeting and which channel is most likely to reach them. This is potentially the biggest obstacle you need to overcome in order to gain the best results. Once you have figured out who your target audience is, what they are interested in and what the best way to reach them is, your marketing campaign will run a lot smoother and be more successful. As they say, knowledge is power and this is particularly true in the world of online marketing.

Have a simple strategy
Once you know who you are targeting, the next thing to figure out is how you will reach them. There are so many different channels available to explore; and a sure-fire way to find yourself in the midst of digital marketing fatigue is to try to take on too much at the same time. It is true that your marketing campaign is going to be most successful if you utilize a few different methods. However, if you try to conquer all of the techniques out there at the same time, you are going to get burnt out.

You will see a lot more success if you focus on one or maybe two methods at a time. For example, Social Media is a well-known popular and highly effective digital marketing tool. However, it is also one of the most time-consuming types of marketing to get into. It will therefore require your full attention if you want it to work.

Don’t be afraid to seek help
There is one thing that the most successful businesses have learned in terms of digital marketing; and that’s the benefit of hiring a professional to help. If you’re wondering how some companies manage to keep their business running smoothly while also achieving digital marketing success… the answer is they have help – and a lot of it! By investing in professional help, you will reap the rewards in the long-term.

We all can agree that digital marketing can be a handful and test your sanity. However, the tips above will help you ease into it and beat the fatigue and confusion that could have a negative impact on your efforts.

LotCon-Business-Report-Digital-Marketing-2016

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Making your customers feel like they are more than just a buyer is not that difficult. As you always do, thank them for their business, but there is more that you can do. Thanking them is one thing, but remembering them on a special occasion is a plus.

No one will get to know their customers overnight, so it is great to get to know them and find and in doing so, you can find out more about them. Since they are your customers, you do know at least something about them because they like the products and services you offer.

Do keep in mind; you should never assume that they always want the same things. You probably think you know what your customers want but you cannot be 100% sure. One of the main reasons businesses fail is because they are trying to create demand where there isn’t any. Also, businesses will build themselves around ideas that are untested and unproven. Those ideas will make it hard to attract even a small percentage of customers.

Always give them what they want, and always do what you say you will do. If you say you will give them something for free, make sure they get it. Don’t say they will get it and then they are waiting for it and it never arrives. Or if you say the product will be delivered by a certain date, make sure it is. People won’t want to buy from you if they are misled. If you are not able to deliver something by the promised date, let them know why; don’t make them wait.

Aside from delivering what you promised, it is a good idea to create and personalize loyalty programs. For instance, if you are an Internet marketer or blog owner, you can create programs where customers receive a discount after earning so many points. They can earn points when they buy from you or refer people to your business.

Staying connected is really important too. You don’t want too much time passing where the customer never hears from you. Every now and then, you should send a letter to your subscribers and customers giving updates or good news or something they may find interesting. Always have something prepared to send and schedule it with your autoresponder. That way you can never forget to do it.

This may sound funny, but give a little favoritism to your buyers. While you always want to get new customers, you cannot forget about people who already buy from you. Make them feel as if they are really important by creating a loyal customer or VIP program.

One thing I learned through experience is reach out to them when they have a birthday, or if someone is getting married or having a baby. Of course you will only know as much information about someone as they will tell you, but use what you do know about them and let them know you are thinking about them.

Lastly, the way you handle customer service is crucial. If someone has a problem or a concern, always stay level headed. Never make excuses. You know and they know that you have more than one customer, but people always feel as if they are the only one. Give them that personal touch.

Now you have some tips to help you make your customers feel like they want to do business with you. The more you practice these skills, the better you will become as a business owner and your customers will want to continue to buy from you over and over again. I hope that you will now apply these skills to real life situations.