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A sales page is a crucial piece of entity for a company to close a business transaction that brings in the profit for the business. A good sales page is vital to the success of the company in generating public interest and high sales. Hence, it is imperative to have a dynamic sales page that would serve its function in any marketing campaign.

The Right Format and Fittings

An excellent sales page does not come automatically to many businesses in generating market awareness and sales. The business owner must know the essential features of a dynamic sales page that would bring in the customers and profits. Writing a sales page successfully requires creativity and focus on the choice of words, writing style and presentation of details that would compel readers in making a favorable decision towards the brand and product or service.

A simple sales page has an easy format that is very basic; product information, product benefit, product supplier information, product purchase option and product review. Such information must be well written in proper grammar and sentences to convey accurately the product to the consumer. An easy and clearly written sales page for any product or service to be promoted sets the scene right for a quick sale that earns big bucks for the business.

A successful sales page need not be long in content as consumers do not like to waste their time reading lengthy information about the product. It could include an attractive but true picture of the product to entice the consumer in making an immediate buy decision.

Relevant Product Information

When the consumer could understand the product through a well written sales page, a quicker purchase decision could be exercised to benefit the company. Hence, the sales page writer must be fully familiar with the product to write relevant product information clearly in convincing the readers.

The advantages of the product should also be listed to help consumers understand how they can benefit from the product if purchased. Interesting facts about the product would stir up consumer interest from reading the sales page to stimulate enquiries and potential sales.

Product Supplier Information

Discerning consumers today would want to know the supplier of the product and the brand it represents to determine its market credibility before making a purchase. Poor quality products abound in the market and badly reputed suppliers are steered away by cautious consumers who want value for their money with every purchase. Hence, it is necessary to include essential supplier information regarding the product to be promoted that would allow consumers to identify and confirm the reliability of the supplier and brand of the product promoted.

Many proactive consumers today proceed with caution with certain types of suppliers in the market when deciding to patronize them or not. Diligent consumers may execute a retailer check and product reviews from the Internet before making any purchase. Such consumers would be confident of credible product suppliers with a good track record or avoid shady suppliers with poor reviews.

Product Purchase Information

An effective sales page must list out all relevant and important information for a product purchase action as that is the primary objective. Consumers must be able to find relevant purchase information on the product quickly if they wish to buy the product immediately after reading its features and benefits.

The sales page should contain the price of the product, discounts or cash rebates if possible for greater consumer savings as well as the type of payment accepted with each online purchase. Important product purchase information should be highlighted to capture consumers’ attention for a quick buy that would close the sales; this may include free shipping and prompt delivery upon confirmed orders.

Product Review

Favorable product review on a sales page is the cherry on top of the cream, which is the good testament of the product. Satisfied customers play an active role in promoting the product than clear product information as consumers tend to be inclined towards the testimony of other consumers who have had experienced the product to give an honest review.

Other forms of review of the product include official and unofficial product reviews from various websites and social media where a host of information is shared freely across the web. Every consumer should confirm the authenticity of every site review before making a purchase.

Targeted Audience

When writing a dynamic sales page, it is wise to identify the targeted audience beforehand. This would help the writer be focused on the correct group of potential buyers for the product with a higher percentage of success in sales. In-depth market research should be conducted in identifying the right niche market that would embrace the product quickly to benefit the company in generating higher sales and profits.

Different types of products would attract different niche markets, which require a different sales page to ensure a successful marketing campaign. The sales page writer may need to be creative when working with the sales and marketing team in identifying the targeted audience for different products in different marketing campaigns.

The social media is an excellent platform to identify different niche markets for promoting any product at different seasons. A popular social media platform offers millions of potential leads for a company with specific consumer features identified to fit the type of products on promotion.

Every marketing campaign must be well thought out to distinguish the products to be promoted via the specific sales page that shouts out the products in all its marketing adverts. Different targeted audiences would require different distinctive tones to win over the young and hipster generation, the busy and mature working consumers or the gentle and friendly homemakers.

Conclusion

Writing a sales page well is crucial to closing a deal that benefits the company. The right features should be always present in a successful sales page that compels consumers towards buying the product immediately. Hence, a good sales page that achieves this objective has easy order processes like well placed “Click Here to Buy” buttons for consumers to take the desired action.

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The true power of call to actions.

The typical human beings are screaming to be led by a leader. As a marketer, it is your job to take your visitors by their hands and guide them towards taking the actions that you want them to take. The good thing is, we marketers know this very well. Hence one of the most famous marketing tactics that we see being used today is call to actions. Humans are not prone to take actions instead the average human needs to be lead into taking actions. This explains why the use of call to actions has been seeing great results throughout the history of marketing.

It is safe to say that the call to action is almost as important as your headline. Your sales headline is what gets your average prospect to start and read your sales message and your call to action is at the very end of your sales message to get them to actually take action. Where there is a strong beginning we should always end it with a strong ending and there is no better tool to get the job done than a simple yet effective call to action.

Why do we need call to action?

One of the most obvious reasons why we need to use call to actions is that we want to make sure that the site visitors know what to do next. That is why call to actions is usually very detailed in what the users need to do next. For example you will use a call to action that says ‘Click here now to grab a copy of my extended … before it’s too late’. We can see clearly here that the call to action actually has a sense of urgency to it as well.

The more precise and clear your call to action is the better response you will be able to get from it. Be careful not to use confusing call to action. The more simple it is the better because we do not want to get anyone confused with what to do. Without a call to action, most of the time people will just move intuitively and on the internet the intuitive ‘x’ button is just one click away. Therefore make sure you always have a good call to action to avoid people from closing your website intuitively.

Where should you place your call to action?

There are many places you can use a call to action. The short answer to this question is that you will want to use a call to action whenever you want someone to do a specific task on your website, blog, sales letter or emails.

You will use call to action when you want people to subscribe to your newsletter. A good example to get people to subscribe is to use a call of action that sound like this ‘Just fill in your name and email address below on the white box and we will send you this wonderful gift right away’.

Take extra note of all the details on the call to action. Since they are required to fill in both their name and email address in the opt-in form to subscribe, we will explain it on the call to action. Some call to actions is shorter and some are longer. Whether it is long or short, it should be precise and understandable for the site visitors.

If you have a blog and not selling anything on your blog post, you should always end your blog with a call to action to get them to read more of your other posts or get them to subscribe to your website’s newsletter or etc. This is so that they do not just use the close button and leave your website. If you do not provide a path for the visitors to move on to, you are essentially leaving your blog visitors hanging and not knowing what to do. Hence, try to use a good call to action at the end of your blog to direct them to more good content or get them to leave their contacts so that you can reach them again in the future.

If you want your visitors to contact you directly for more information, you need to show them where to do it and how to do it. All these details do make a difference. Imagine yourself in the shoes of a site visitor that is desperate for help to solve their problem. They will arrive on your website in a panic and in their search for aid, they will quickly move on to the next website if they could not figure your website out. However, if you place a huge button that says… ‘Need Help? Click here to contact us now!’, the visitor will know exactly what to do and contact you via your support form or phone contact that you provide on your website.

On a sales letter, you will need to use a strong call to action to close your sales each time your visitor reaches the end of your sales letter. Let them know that they are in good hands and that their purchase is secure and then slap them with a definite call to action that goes ‘Don’t hesitate anymore, get yourself a copy of Product X now by clicking on this BLUE button below. Don’t worry because your purchase is secure and protected by our money back guarantee’. Note that not only are you showing them how to purchase, you are also reassuring them that they are not making a mistake. When used correctly, a single call to action could make a huge difference to your marketing efforts.

 

Landing Page Mistakes

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Landing Page Mistakes That You Should Avoid Like A Plague

A landing page is a page that you would normally create to send the traffic you that you are getting. This could be any form of web traffic be it paid traffic or free traffic. For example, if you bought some traffic from a solo ad, you will need the traffic to click on your link and ultimately land on a specific web page with clever design to meet your goals. This page is known as the landing page. There are a lot of ways to improve your landing page. Firstly you will want to know what you hope to achieve from the traffic that land on your landing page.

When you have a clear goal on what you want, you can then move on to improve your landing page. Normally, marketers look to convert traffic into a lead or sale from their landing page. With proper optimization, the landing page can work very effectively to accomplish your goals. The study of making a good landing page is huge but there are some fundamental rules that you should always follow to ensure that the landing page works fine. Below are some of the common mistakes you should avoid when creating your landing page.

Bad headline or no headline at all.

One of the biggest mistakes you could ever commit for your landing page is your headline. First things first, you do NEED a headline for your landing page. This is because when people land on your page, you need to get their attention fast and you will need to leave a strong impression in their mind. The typical site visitor will only need 1 or 2 seconds to decide if they should stay on your page or if it was a mistake to ever click on that link that brought them to your landing page in the first place. If you fail to impress them fast with a good headline, you can kiss your traffic goodbye. In this modern era, internet users will not hesitate to click on the close tab or close browser button. So if you want to get your traffic to stay longer on your site, include a headline on your landing page and make it a stellar one.

Now that we know just how important it is to have a headline on your landing page, you will need to start to work on the quality of your headline. The best way to go about doing this is to understand your target niche and traffic well. When you know what ticks them off or what gets them excited, that’s what you will have to include in your headline to get their attention. For example, anyone who is desperate to get rid of a headache will respond to a headline that says ‘That Bad Headache Never Stood A Chance When I… It only took 30 seconds to watch it disappear”.

A good headline should include your best benefits and it should be a promise to solve a problem that your visitors have. From the example above, you can see that the promise to solve the problem comes first and then the solution is left out intentionally to invoke curiosity. Next, the benefit will show the visitors just how effective your solution will be. Driven by curiosity, the visitor will often stay on your page just to learn more. Using an effective headline will ensure that you can maximize your landing page’s effectiveness. Never use a boring headline or a headline that does not make sense. Do this right so that you can avoid a costly mistake if you are buying traffic or you save on your effort if you are getting free traffic instead.

Having too many distractions on your page.

Too many advertisers link their landing page to their blog post. While this seems like a sensible thing to do because of the sheer amount of time and effort they have spent on their blog, it is in fact a deadly mistake. The reason why this is a bad thing is because your blog is usually full of distractions. I am talking about distractions that come from all your other content, links, pictures, and banner ads. Your landing page should be laser focused with only one intention and that is to accomplish the goal that you’ve set for your landing page.

Here’s what happen when a certain individual clicks on your link and sees all the ‘stuff’ that is going on your blog (landing page). They get distracted and they are spoilt for choice. They have the option to explore your blog or they might click on the ads that are running on your blog. If this is your goal, then by all means, use your blog as a landing page. But if you are planning to build a list or offer a product in hope for a sale, then this is a grave mistake that you should avoid at all cost. When given with too much choice, sometimes, the logical choice is to choose nothing at all. People lose interest fast so you have to give them only 1 option and that is to read your landing page and decide if they want in or out.

Not placing the right information above the fold of your landing page.

People are generally lazy and the internet community has a habit to decide if your page is worth their time with just one glance. They are not going to read every single word on your blog so you will need to be able to give them what they want the very moment their eyes meet your landing page. Hence marketer has found out the effectiveness of the information that is shown above the fold. Above the fold simply means the part of the computer screen when your landing page loads. This means the top part of your website that does not require and scrolling down at all. Knowing this, you should always include your best arguments and best pictures on top of your landing page.

This is to ensure that people see that is important to help them decide if they should leave your page or not. When done right, your landing page should have a significant increase in the stick rate and also the amount of subscribers and leads that you get on your landing page. Never be caught with the boring stuff on top of your landing page and be extra sure that your landing page brings excitement for best results!

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How to create the ultimate landing page?

What’s a landing page you asked? Well, a landing page is the web page that you use to get your traffic to land on right after they click on your link. There are many ways to explain this but quite simply, your landing page is where people land on after they click on your ad or links that you spread around the internet. So why is creating a good landing page such a big deal? A good landing page gets people to take action and in marketing, when you have a good landing page that can help increase your opt-in rate or give you a better conversion rate, your efforts to pull in traffic will not go to a waste.

To create the ultimate landing page, you must first know the goal of your landing page. It could either be used to collect user data to build your list or you can use it to sell a product. Now… creating the ultimate landing page does take some skills because there are a lot of psychological factors behind it. The use of graphics to enhance your visitors’ experience on your landing page is essential as well. Even if you plan to have less graphical images on your landing page, you will have to put in time to format your landing pages properly as well. The internet is more visual than most advertising mediums. People will more likely see the entire webpage as a whole instead of reading your words line by line unless they are very interested in your product already.

The reason is because most internet visitors tend to browse on your web page and this makes it a must for web developers to think of a way to make the overall look and feel of the website memorable and at the same time giving the readers a professional experience. All of these of course will contribute to your branding and trust in the long run and this will mean a growth in your profits as well. Below are a few factors that can help your landing page do better overall.

Landing page loading speed.

The very first thing that plays a factor to your landing page would be the loading speed. You will want your landing pages to look great and at the same time you will want your landing pages to load in an acceptable time frame as well. Too many sites out there that looks ridiculously good but takes up a long time to load. So much so that these sites have to put up a loading percentage bar on their site using some flash graphics to hopefully win some patience from the site visitors. However, because of the long loading time, people will just get distracted from your site and click away looking for other similar sites or anything that catches their interest.

Therefore, when you are creating your landing page, you will always have to place a priority on the loading speed. Test your website’s loading speed and make sure it only takes seconds for the site to load. Use clever softwares that can compress some of your graphics without losing in terms of quality. Most web developers had chosen the .Png file types for their web graphics because of its small size and great quality. Optimize your graphics properly and you will get a satisfactory loading speed for your landing page. When you have a landing page that loads fast, you will have a lot less people leaving your site without ever had the chance to see what you have to offer for them.

 

Place The Good Stuff Above the fold.

When you are designing your landing page, make sure you have done everything you can to place all the important benefits above the fold of your landing page design. Above the fold simply means the top of your page where your users will not have to scroll down. This way all the important element including your pictures, benefits and headlines are seen first without ever needing to scroll for more. This is because the average human attention span on a website is very short and you will only have a few seconds to make an impression. Therefore you will want all your best stuff to be shown immediately to the readers or visitors as soon as your page loads.

Studies have shown that this little tweak to your landing page will help increase your visitors stick rate and if they like what they see and they think it is worth their time, your visitors will proceed to scroll down for more information about what you have to offer. With that said, you must be extra careful not to try and stuff everything above the fold as well as white space is very important. Place the important elements in an organized way and if you have too much information or benefits that you want to chunk it in, you should just choose the best benefits and your strongest argument to be placed above the fold. Leave the rest of the benefits and points for later so that everything looks neat and well presented.

The Hero Shot Tactic.

Many times web developers are too spoilt for choice. They will go to a stock photo site and start to shop for pictures that they will want to use on their landing page. The problem arises when they have too much choice and decides to fit in as much graphics as possible. What you should do instead is to just choose 1 nice picture (could be stock photo or a cover picture of your product) and turn it into your Hero shot. Place the picture above the fold and make sure it is sizable enough to be noticed.

A good hero shot can help your product get noticed and a relevant one will certainly be memorable. Therefore, when choosing a hero shot, you will have to place a priority to your main goals instead of following your instincts or intuitive on which picture you would personally prefer. Remember, if your picture looks great but does not have the effect on achieving the goals that you want, you are better off using a Hero shot that actually works instead of one that you personally prefer. There are many other ways to improve your landing page so make sure you work on your landing pages diligently and relentlessly until you get the outcome that you desire.

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4 good sales letter styles.

Writing a good sales letter takes a lot of skills. This is mainly because writing a good sales letter takes a lot of practices and understanding of the topic that you are writing on. Another element that has to be inserted into any sales letter is the sense of creativity and inspiration. A good sales letter has to be very strong in character and you need to be able to use it to influence the minds of the readers. With that said, writing a good copy is also a part of science because of all the testing and tracking that has been done by previous marketers. Stuff that works and tactics that downright fails are recorded and passed on. Hence it is a deep study and one can always go about and try to learn more about good copywriting. Below are a few good ways to write your sales letter.

The lengthy copy style.

When you are trying to sell something using a sales letter, you are essentially replacing your sales person using a sales letter. Traditionally, a salesperson is not just there to talk and persuade. They are always there to answer any questions or doubt that arises using the sales conversation and also to follow up with the prospect whenever the suitable time is.

However, when it comes to selling using a sales copy, your sales letter can only present as much information to the reader as possible. Plus, your sales letter might not be able to follow up with the prospect and it is usually a one-time only contact where the reader will read your sales letter. Hence, it makes sense to actually try and write a very lengthy sales letter that will present as much information as possible to the readers. So much so that some of the more important parts of the sales copy is actually repeated to the reader in order to make a huge impact into their brain.

As the saying goes, the more you tell, the more you will sell and this is what a lengthy sales letter is about. You will go about and try to explain about your products to persuade as possible and then you will also try to answer any questions that might arise in your sales copy. This way, you can anticipate the common questions and deal with them right then and there on the sales copy. This copywriting style is very effective. The downside of this is that people might get bored during a lengthy sales letter and leave. Therefore it is the job of a good copywriter to always try to keep the attention and interest of the reader throughout the entire letter.

The Imaginative copy.

The next type of copy that you can write is the imaginative copy. This is the type of copy where you get your readers to paint a perfect picture of their ideal outcome when they use your product. This kind of copy is very effective because you get your readers to visualize a great outcome after using your product which then give them a certain type of confidence that your product will work for them. When people are looking for a solution, and you can get them to imagine using your product with success even before they actually pay for it, then they will be sold when they realize that your product can do so much more for them.

The best way to help the readers to get into the imaginative mood is to actually guide them with a detailed copy on the imagination part. You begin your copy with words like ‘what if’ or ‘Imagine’ or anything similar. And then when they start to imagine, you will continue to guide to paint the picture in their mind with absolute details.

The conversational copy.

The conversational copy is a type of style where you write the letter as if you are talking to someone (like how a sales person would talk to a prospect over a cup of coffee). It’s very casual and you can even format it in a way that resembles an interview. This will help your readers get comfortable as you will try to move your readers slowly from a skeptic to a believer.

You will always try to generate some sort of rapport with your prospects first like showing them how you are on their side and understand their problem before starting on the hard selling part. When this is done right, and targeted towards the right audience, your copy can be very powerful and produces a lot of good results.

The Storytelling copy.

Everyone loves a good story. It can be a shocking story, a motivational story, and a story of an underdog or anything interesting that can get the attention of your readers. When you tell a story you will want to include a very interesting and unique storytelling style where you can create some drama into the story. Use the right tones of words and you will be able to get your readers into the story that it never occurred to them that you are actually selling anything until they reach the buy button part.

Usually, in a story telling copy, you will open the copy with a deep emotional expression of the pain that is being experienced. Show them how the world is against the character in your story. After that you will go about telling how the main character got motivated for a change and then finally found the solution (after some struggle) and now lives happily ever after thanks to your product.

Tell a story well and you will get yourself a fan of a client and they might even go and tell the story over and over again to other people that they know in their lives. This is good for your business and this is definitely good for your profits.