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LotCon-Internet-Marketing-Marketing-Basics280Modern consumers have at least one email account which they receive all types of news from every nook and corner. Besides relevant personal emails, their emails are subject to spam mails and business e-newsletters if they have signed up with the business or brand mailing list.

It can be seen that email marketing today serves the business world very effectively with a strong response from targeted niche markets to bring in the sales. This can only happen if marketers and business owners build a dynamic email list diligently. A healthy business list is a growing list with satisfied and trusting consumers who are supportive of the business brand or products through purchases and forwarding of business news to their circles of contacts.

Email Sales of Products

Many Internet businesses thrive on consistent sales of products, whether personally or through third party merchants. A very effective marketing technique today using digital technology is to selling a product via email.

However, a lot of preparation is required to have this marketing strategy work successfully as precision and trust form the building blocks of strong customer relations. The marketer would also have to generate value-added and interesting content that would be useful and relevant to their email recipients. There is also a need to develop an eye-catching landing page with compelling contents to entice web visitors into the desired call-to-action response that benefits the marketer.

An attractive and optimized website must be designed and implemented to lure search engines into awarding a high ranking score in their SERP listing for more web traffic. The website needs to be updated regularly to keep customers and potential business leads interested and loyal to the business and brand.

Once these marketing preparations are taken care of, the marketer would have to work on developing a strong and long mailing list for email marketing. The mailing list must grow continually with good customers who continue to enjoy the offers submitted regularly through email notification. Marketers also need to put effort in building trust and respect with every customer or potential business lead to ensure a successful email sale.

Effective Email Marketing Strategy

The marketer plays a dynamic role in a successful email marketing campaign where good planning and execution of the marketing plan is crucial to its success. Marketers must always share useful value-added content that is interesting and relevant as a plausible solution to their target audience.

There must never be a flood of emails that focus on sales alone, which is annoying to subscribers. The trick in successful email marketing to promote the sales of products is to ensure that only the business e-newsletters become the only point of sale with the Auto-Responder messages conveying relevant information without affiliate links or adverts.

The right way to deploy the auto-responder is to send out welcoming emails to new subscribers or present the promised freebie such as report or e-book download which was offered as a lead magnet. The emails from the Auto-Responder system should be aptly scheduled to avoid mass emailing which could be wrongly construed as spamming by search engines and other Internet policing authorities.

Auto-Responder email contents of high quality with great interest serve to establish trust and confidence in the marketer and brand by the email recipient. This leads on to the potential business opportunity where sales could be welcomed and activated.

The inclusion of links in an email is permitted if the products on promotion are relevant to the email recipient, without being raw links, but hyperlink connected to the marketer’s “Call-to-Action” option. It is recommended that the email should not contain more than two hyperlinks to avoid frustrating the email recipient.

Research on email marketing reveals some interesting facts about certain consumer behavior that could benefit marketers indulging in this marketing strategy. E-newsletters gain a wider read when they are sent between Tuesdays and Thursdays from the 10th to the 22nd every month. The auto-responder system could be scheduled to deliver quality messages every 7 days with no more than 4 emails per week.

Activating Email Marketing Successfully

An email marketing strategy must be activated properly to be successful. This involves the right way of preparing its processes to gain the best results from it. The first step of preparation in email marketing is to build the list well and strong. This would include identifying the best product to sell, a catchy domain name that is related to the product for easy remembering, a reliable and affordable domain host and a well-designed website with quality contents promoting the product.

There should also be a landing page with opt-in forms for responses by potential leads to become part of the mailing list of the business. The right free gifts could entice these web visitors to opt into the business mailing list, which would grow over time with the right actions taken by the marketer.

The emailing process could be automated to ease the load and responsibility of the marketer. This could be the task of the auto-responder system that is set up to handle the tedious, menial emailing process and storing of consumer contact information on those who opted into the business mailing list.

The auto-responder system also works to identify various types of consumers to categorize them appropriately for a more efficient mailing in the future. This emailing assistant is very reliable without being tired of the tasks assigned to it for life.

Generating Traffic

The final but crucial step in a successful email marketing strategy is to generate the right types of traffic to the website. There must be dynamic advertising of the business products and brand across the Internet platforms to reach more potential business leads. This would bring in more possible sales and business opportunities for the marketer to leverage on to enjoy more profits and a bigger bottom line.

Generating strong streams of web traffic could be activated through quality articles, social media sites, blogs and online ads. Connecting and interacting with every potential business lead helps to increase the mailing list for the marketer to profit from.

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LotCon-Internet-Marketing-Marketing-Basics280Modern technologies often spring up new surprises that delight Internet marketers and entrepreneurs who are challenged with new marketing tools and solutions to improve bottom lines. The new kid on the block in the marketing realm is value-based marketing which proves to be quite intriguing for its simplicity and success when implemented aptly.

Diversion from the Norm

It would be noted that most marketers tend to focus on closing sales as quickly as possible with the best sales pitch they could muster or garner. However, that is not very effective today with the new technologies and solutions sprouting up in the marketplace. Hardcore sales pitches are usually tuned out automatically by modern consumers who are more educated today to know what they want and how they want it.

The new approach to successful Internet marketing is to relate to the customer with a blossoming relationship of trust and respect that wins customer’s confidence and support. It is all about the customer and not about the brand, business or company. Internet marketing today has diverted from the norm of focusing on the marketer to the customer; and this is becoming obviously successful to those who deploy value-based marketing proactively.

Value-based marketing centers on building a strong and healthy relationship with potential business prospects. This would involve a proactive approach by the Internet marketer in identifying the preferred niche markets or audiences they are targeting for their online marketing campaigns. With every niche market identified, Internet marketers would also need to identify the category of audiences they have before planning the most relevant and appropriate marketing plan possible for optimal results.

The Internet marketer must identify if the preferred niche audience is visual, auditory or tactile to select the best form of marketing strategies. It is also beneficial to identify the types of problems which their targeted audience group is experiencing currently to help the Internet marketer be directed to better marketing tools and solutions. It would also help the planning and selection of marketing solutions if the Internet marketer could determine the passion of their targeted niche markets in order to speak ‘their lingo’.

1) Hear What Customers Say They Want

Value-based marketing is all about the customers; hence, it should not be surprising that the Internet marketers should focus on what their preferred potential business leads or customers say to identify their wants and needs. It is not easy to market to modern customers who are tech savvy and particular about their needs and expectations. Hence, when there is an opportunity for customer feedback, review or comment, the wise Internet marketer would pick up on the relevant information as much as possible.

Online surveys, forums and chat rooms on the Internet, especially on social media platforms form excellent channels of open communication between Internet marketers and customers or potential business prospects. The types of words used by the customers and their expressions of feelings towards the market offers give a strong, clear indication of their satisfaction and disappointments which Internet marketers could pick up and offer better alternatives.

Receiving feedback from customers or potential business leads is an excellent marketing approach that would save the Internet marketer’s time and effort in reaching out to their preferred targeted niche markets. The role of the Internet marketer is changed today from a presenter of the products promoted to an intent listener on customer’s needs to offer plausible solutions via their brand and business offers.

2) Identify Customers’ Passion and Needs

Every consumer has specific needs and wants which could be met through various market products and services as potential solutions. It is up to the Internet marketer to identify these through in-depth personal investigation that opens up business opportunities in promoting their own business brand and products. Once the passion or drive of the customers is identified, the Internet marketer could quickly generate the solution or formula that satisfies.

Presenting solutions to customers trigger their interest in the business brand and marketer to offer the best of opportunities in building up a relationship based on trust and respect. However, the Internet marketer must exercise wisdom and insight on the authenticity of needs and passion to avoid wasting time and effort on conflicting matters.

3) Present Values and Solutions

Internet marketers now proceed with the presentation of values and solutions using relevant tools in the market. A dynamic marketing plan should be formed and implemented to present the solution that meets the customer’s needs and wants while in sync with their passion. This approach is likely to open more doors of business opportunities for the Internet marketer to move in for a close in sales quickly.

When the best of marketing campaigns is implemented with the customer needs and wants in focus, the marketing process is rather smooth sailing. Most targeted customers are likely to respond positively or favorably towards the brand and marketer as the marketing campaign is viewed favorably by them. This would inspire them to take on the call-to-action option offered in the marketing campaign and the company would enjoy sales and profit.

Professionalism must always be exercised throughout the marketing campaign that would impress customers besides developing confidence in the marketer and the brand. Value-based marketing is not concerned about product value alone, but the value of a plausible solution which customers are looking for. Hence, when Internet marketers provide value-added solutions to meet their customers’ needs, sales are closed and profits are generated.

Conclusion

Value-based marketing is the new marketing strategy that is fast emerging in the market by farsighted Internet marketers who know how to capitalize on its potentials. There is nothing difficult about value-based marketing once the concept is well understood and applied professionally.

Great rewards can be expected with the right application of value-based marketing if the right processes were undertaken. There is no shortcut to success but the process could be shortened with the best of marketing strategies like value-based marketing. When consumers could see the value-added solutions to their needs and wants, they would willingly buy what is recommended.

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Digital MarketingDigital marketing may offer a wide range of benefits, but there is no denying that takes a lot of time and hard work to make it successful. With so many different techniques and rules that need to be followed, many businesses find it exhausting to keep up. It can also be extremely confusing if you’re new to the world of digital marketing. A lot of businesses simply don’t know where to start or what techniques they should be focusing on. If you’re feeling a little overwhelmed by the capabilities of online marketing, here are a few things you can do to ease the pain and get results.

Research and understand your target market
The key to anything in life is preparation. Before you jump into the world of digital marketing you, need to first understand who it is you are targeting and which channel is most likely to reach them. This is potentially the biggest obstacle you need to overcome in order to gain the best results. Once you have figured out who your target audience is, what they are interested in and what the best way to reach them is, your marketing campaign will run a lot smoother and be more successful. As they say, knowledge is power and this is particularly true in the world of online marketing.

Have a simple strategy
Once you know who you are targeting, the next thing to figure out is how you will reach them. There are so many different channels available to explore; and a sure-fire way to find yourself in the midst of digital marketing fatigue is to try to take on too much at the same time. It is true that your marketing campaign is going to be most successful if you utilize a few different methods. However, if you try to conquer all of the techniques out there at the same time, you are going to get burnt out.

You will see a lot more success if you focus on one or maybe two methods at a time. For example, Social Media is a well-known popular and highly effective digital marketing tool. However, it is also one of the most time-consuming types of marketing to get into. It will therefore require your full attention if you want it to work.

Don’t be afraid to seek help
There is one thing that the most successful businesses have learned in terms of digital marketing; and that’s the benefit of hiring a professional to help. If you’re wondering how some companies manage to keep their business running smoothly while also achieving digital marketing success… the answer is they have help – and a lot of it! By investing in professional help, you will reap the rewards in the long-term.

We all can agree that digital marketing can be a handful and test your sanity. However, the tips above will help you ease into it and beat the fatigue and confusion that could have a negative impact on your efforts.

LotCon-Business-Report-Digital-Marketing-2016

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LotCon-Advertising-Media-Buying280The progressive technologies today open up many doors of business opportunities for desperate marketers and business owners in reaching more consumers to be interested in their business brand and offers. A direct mail could be an effective marketing tool when integrated with a well designed online marketing strategy in generating organic leads that are useful and viable to business growth.

It is not surprising to note the increasing creative ways of marketing employed by aggressive marketers using the best of technologies. A well designed marketing mix could include feasible “traditional” direct mail marketing which could bring in healthy numbers of potential leads to the business.

This includes integrating blogs, article directories, social media sites, search engines and many other websites and platforms that could be instrumental to a business’s success employing cross-media marketing.

Cross-Media Marketing

Cross-media marketing is becoming more and more popular as it encompasses multiple marketing channels in conducting a more effective marketing campaign with a specific target audience. Such marketing programs are very effective as they cover a lot of scope for the business in terms of higher potential leads and sales.

There are certain key differences between cross-media marketing and conventional direct mail marketing albeit many similarities.

Direct mail marketing is personalized about each recipient with specific name and address as well as URL to direct the recipient to a personal landing page. There is a personal interaction with recipients who are directed to an appropriate landing page with quality content. This would empower them to explore more intensely about the business products and services. There would also be certain useful links to various social media networks that provide more opportunities to engage with customers and subscribers. These landing pages are responsive for an easy access through desktops and mobile devices.

Direct mail on cross-media marketing offers a variety of options for measurability and tracking of response rates. There would be appropriate reports to reveal the status of every marketing campaign that would be instrumental in developing future successful campaigns.

A lot of benefits could come through cross-media marketing that would benefit the business and marketer.

1) Clearer Targets for the Business

Cross-media marketing is very dynamic in targeting an identified audience or segments of it to benefit the business. Direct mail marketing could be incorporated to offer personalized mails to this identified segmented group with pURL and QR codes leading the recipients to their personalized landing pages directly.

Hence, the marketing efforts would be more focused and successful without wasting unnecessary time and effort on uninterested leads for a particular product or service promoted. Faster results could be secured with more attractive ROIs that satisfy marketers based on the cost incurred.

2) Reliable and Accurate Tracking

Cross-media marketing with direct mail offers marketing results that could be readily monitored and tracked in real time to give accurate information about the market and the success of the marketing campaign. Detailed information about every visitor to the website is captured and collated, including page visits and link clicks with opt-in and survey responses if executed.

Direct mail in cross-media marketing measures responses on every marketing campaign to understand the successful elements that could be applied to future campaigns to enjoy higher success.

3) Flexible Marketing Options

There is a higher flexibility with direct mail marketing that could engage a simple postcard or a multipage brochure. Multiple campaign phases could be implemented towards the same targeted niche markets via cross-media platforms.

Such a marketing approach proves to be stimulating and interesting to the targeted audience with results from earlier phases to benefit subsequent phases. This would allow enhancements to subsequent marketing strategies to be fine tuned for higher improvements. Different direct mail components could be sent out to differently directed segments for testing response rates on print media types.

4) Costing and Budget Management

Direct mails in cross-media marketing approaches could be traced and tracked for better accountability in cost and ROIs. Marketers would be informed of the number of mails sent out with a precise cost of each mail and the number of responses from targeted recipients.

These marketing figures allow marketers a more accurate ROI analysis from any marketing campaign to improve business bottom lines readily besides ensuring a close watch on the marketing budget.

5) Enhanced Print Components

It is not surprising that direct mails would propel forward via cross-media marketing as print technology improves with dynamic print solutions such as advanced print techniques and software.

A well planned print and digital marketing campaigns enjoy simpler and cheaper marketing tools that bring on higher ROIs that satisfy businesses. Traditional printers who jump on the cross-media bandwagon faster would overcome the hurdle with the latest technologies readily available.

Successful Cross-Media Marketing Campaign

The key factor in a successful cross-media marketing campaign has to be proper organization of the lists which must be accurate and targeted, even if segmented. Landing pages must include call to action features such as sign-up forms or opt-in options for web visitors to be on the business mailing list as consenting subscribers.

Using an auto-responder system would be a plus point for successful cross-media marketing with direct mails upgraded where a systematic follow-up is executed for every opt-in subscriber. Analytical reports of every marketing campaign are evaluated for improvements on future marketing campaigns.

Direct mail holds a prominent position in direct marketing with a high hand on printed marketing communications that could enhance ROIs when integrated with appropriate digital channels. Consumer responses and sales conversion rates improve enough to benefit businesses in securing their market positions. This happens when printed direct mail combines effectively with well designed emails and personalized web pages (PURLs) as well as emerging mobile elements.

Conclusion

Cross-media marketing with direct mails incorporated proves to be an essential marketing tool for any aggressive Internet marketer to enjoy higher returns via advanced integrated marketing technology.

Traditional printers who embrace advanced technologies to position direct mail marketing further in today’s aggressive marketing trends would be shaping the global market with a synergy that favor both consumers and businesses.

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What is Targeted Web Marketing?As technology progresses with a myriad of cost effective online marketing ventures made easily available, many consumers and marketers are asking what targeted web marketing is all about. The concept is easy once an understanding is noted to commence an online business venture with a lucrative income generation.

Definition and Scope

Targeted web marketing is the latest form of marketing strategies that is applied to a specific group of audience, which is identified as most likely to support the business venture or endeavors. Business owners and marketers would need to identify a targeted audience or potential buyers while selecting a specific niche product or service to venture into as an online business. The target audience is the receptive market to fuel the business.

It is possible to identify the best target audience for any chosen niche business with some well structured market research. Targeted web marketing helps business owners and marketers identify a certain group of consumers who would be inclined towards their product or service recommendation. This is what targeted web marketing concept is.

Application and Success

Any online business today can be successful with the application of targeted web marketing. The business owner or marketer would need to understand the concept of targeted web marketing properly before an application in order to benefit its outcomes. Any type of business today can employ targeted web marketing strategy to profit handsomely in a short period of time. There is no restriction on the type of business, product, service or industry to venture into with targeted web marketing as there is always a group of consumers with that need or demand.

Online businesses today that do not engage targeted web marketing are headed towards failure and frustration in their business endeavors. If there is no demand or market for the selected product or service, the business cannot survive long in the marketplace. The business owner would encounter a loss in capital with little or zero returns on investment. It is a waste of time, effort and money when the target audience is not identified prior to the business execution.

Business success is within reach for enterprising entrepreneurs who perform the right market research to understand the scope of their preferred business offerings and manipulate targeted web marketing to draw in potential leads for their products or services. Promoting business offerings to consumers with no interest is a waste of time and effort as these would not likely make any purchase to benefit the bottom line.

Building the Marketing Campaign

Modern businesses can take off to greater heights with the right marketing tools and campaigns. However, the best of marketing campaigns may fail if the wrong audience or target group is focused on. This is a crucial consideration when a business is set up with the best of objectives and offerings.

Effective, targeted web marketing incorporates effective marketing features to ensure a successful marketing campaign. This would avoid restructuring the marketing campaign while closing more deals quickly when the right audience is identified and worked on.

Research shows that a target audience is more likely to be receptive or supportive of the business offerings. Any promoted product or service is likely to be received positively via targeted web marketing, especially when the best of efficient marketing campaigns is executed.

Many interesting and effective marketing techniques and strategies can be adopted with targeted web marketing. The target audience is more inclined to offer their name and email address or participate in the business marketing activities when they are identified as the market group that has a need which can be fulfilled by the business and its offerings. Further business updates can be furnished to these potential leads which have a higher percentage of being converted into customers and loyal brand supporters.

It is easier to build trust and friendship with target audience in a shorter period of time to boost the establishment or the success of the business than to start a marketing campaign from scratch with knocking on doors and sending massive volumes of promotional leaflets and flyers. An effective marketing campaign is easily built when a focused group of potential buyers is identified. The needs of this group are readily identified to select the best of products or services that would guarantee consumer satisfaction.

An effective marketing campaign towards targeted audiences involves a constant update on business offerings that are preferred by the identified potential leads. These consumers would automatically respond to the business offerings which are favorable or beneficial to their needs, cause or lifestyle. There is little hard selling when the right marketing campaign is formulated with targeted web marketing concept.

Effectiveness for Higher Income Generation

Targeted web marketing can be very effective to enjoy a lucrative income generated easily and quickly. Online businesses with attractive and contemporary websites would enjoy a booming business with an increasing volume of web traffic to their website. Targeted web marketing allows the business to savor success through a higher volume of sales conversion stemmed from more web visitors coming by the web business site. These would be consumers who have a higher level of interest in the business offerings to make a serious online or off-site purchase decision or action.

Higher income generation is possible when smart business owners, direct all marketing tools and resources towards a focused customer base. This offers a higher conversion of traffic to sales that boosts bottom lines. Targeted web marketing works extremely well with all marketing strategies for any business venture today once the concept is understood and applied correctly.

The utilization of search engine optimization tools and features boosts a business brand further when the right audience responds favorably. These consumers are truly interested in the business and offerings which benefit them. Targeted traffic to a web business is a necessity to succeed in today’s competitive business arena. Besides a more productive search by popular search engines on the web business site, the advertising effectiveness via targeted audience is greatly increased.  Greater savings are enjoyed on advertising to widen the bottom line for businesses that engage targeted web marketing approach.