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Goodwill is something that must be built over time, which is why it’s very powerful. Goodwill means that a relationship has been built that is long lasting with consumers, based on the reputation of your business, and will increase the worth of your business exponentially. Hardly anything is more important than building goodwill with your customers. Here are the main reasons why.

* Inspire Brand Loyalty – When customers feel good about you, even if you’ve made a mistake, they will be more loyal to the brand. They know you’ll make things right if something goes wrong, due to the experience of it happening or witnessing it happening via social media or news stories. They just know that you’re going to do what it takes to keep them happy.

* Encourages Tolerance – If you have goodwill with your customers, they will be more likely to tolerate mistakes than if you don’t have it. If most of the time you have proven to do the right thing and have top-notch products and/or services, one mistake is not going to kill the relationship if you do the right thing to fix it.

* Differentiates You from the Rest – A lot of business owners have forgotten what customer service is and what it’s supposed to be. They get defensive and they don’t work on building up relationships with people. If you work on customer goodwill, you’ll stand out from the crowd in a big way, endearing yourself to even more customers.

* Boosts Your Business Value – When you sell a business, there are aspects that are set in stone such as the price of stock, or the price of the supplies that you have. But, one thing that can be difficult to price is customer goodwill. Your reputation adds value to your business in ways that you cannot imagine and will increase your business’s worth exponentially.

* Improves Your Reputation – When customers think of you in a good way due to the goodwill you’ve established with them, your reputation will be boosted because they will talk about you. You have to be nice many times before someone will talk about you but if you’ve worked hard to establish the goodwill you want to create, then it will help tremendously.

* Increases Your Customer Base – When customers full of goodwill talk about the businesses they frequent, they’ll talk about yours. They’ll become raving fans that tell everyone they know about how awesome you are and why. This will help you get more customers because as they say, “birds of a feather flock together.”

* Helps You Retain Customers – When something doesn’t go quite right, if you’ve created goodwill with your customers they’ll forgive you. One mistake will not kill the relationship when there has been a long line of good things that have happened to them due to their relationship with your business.

* Generates Opportunities – When you have generated goodwill with your customers, you will also generate goodwill with your entire audience – even people who have not purchased from you. Think about the store Trader Joe’s. This store doesn’t exist in many communities, yet they’ve managed to develop such goodwill with their audience that they will succeed anywhere they choose to open a store.

If you really want to make a huge dent in your niche, work on building goodwill with your customers. It will pay off in ways that you may not be able to see today, but in a year or two you’ll look back and be glad you did the work necessary.

Read more about: How to Generate Happy and Loyal Customers

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“Change is the only constant in life”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive in the harsh business world.

Google recognized the impacts of change to adapt quickly to keep pace for survival and attain market greatness. It is not surprising then that Google continues to excel with its rapid adoption of changes year by year from its search engine algorithms to SEO indexing requirements.

Customer-centric Environment

LotCon-Local-Business-Online-Reputation280A growing emphasis is placed on adopting the best features that contribute to a dynamic user-centric search experience for users. There is a changing shift in the market towards dynamic content marketing where brands are re-structured intensely to provide valuable information for enticing potential leads to the brand and business.

Such customer-centricity demands changes in modern marketing practices which would boost the brand and business to stay ahead of the competition. Businesses today must establish two imposing pillars of customer-centric marketing to be successful in the marketplace.

Pillar 1 – Reshape Content Creation Strategy

Customer-centric marketing refers to customers’ demands and expectations which should be fulfilled satisfactorily by business marketers. The Internet offers diverse, dynamic tools such as Quora.com that permits easy access to understanding customers’ requirements and preferences.

These online tools allow marketers and business planners to identify the needs of potential leads as well as current customers quickly. Those indulging into such activities proactively over time would be deemed as market leaders in their respective industries. There would be a stirring of favorable sentiments such as respect and confidence towards marketers who are deemed innovative and bold to venture into new areas of advanced technologies in leading the way on better marketing developments.

Such proactive approach could also generate inspirational ideas and themes for interesting and new blog articles that users find relevant and fresh that connect them to the brand and company. Inbound marketing is known to be strengthened with relevant concerns being addressed effectively in the contents.

The market comprises diverse consumers who require market expertise in many areas of life where excellent and useful answers would boost the marketers’ leadership in the industry and market. This is part and parcel of adding value to the content that would be re-constructed to be rich and delightful. Hence, content is now designed and developed in a new structure that is fresh and more appealing to modern consumers.

Quality content in a customer-centric environment is associated with key focuses like storytelling narration and empathy with feasible solutions. Such approaches stir up interest and curiosity in consumers to initiate a self discovery for solutions which they could apply and benefit.

The bottom line in customer-centric marketing is to add value to consumers through quality content which they would benefit using effective marketing campaigns with the right mindset of pleasing or satisfying customers. This marketing approach focuses on the customers and not the brand or business.

Pillar 2 – User-centric Marketing

When marketers or business owners change their thought pattern and approach to be user-centric, they would design and develop marketing strategies and campaigns that would satisfy consumer needs and preferences. Businesses today must work ‘selflessly’ to satisfy consumer demands and expectations rather than their own ambitions in the market which becomes secondary.

This is the profound revelatory principle that is now established in the market for business success. The onset of the social media revolution changes branding approaches to be customer-centric where successful branding focuses on the targeted community and meeting its diverse needs and requirements using customized processes that present business brands more palatably.

Today’s form of marketing is having the tables turned on businesses as givers and not takers. When this change happens or is adopted by business brands, there would be a definite change in the marketing strategies and plans developed to win over consumers as customers who know what they want and whom they want from.

The new form of marketing happens when marketers research on changing market trends and customer demands to reward customers the way they want and not according to the whims and fancies of the business or brand. This would flood consumers with unique and fresh brand experiences that resonate in trust, confidence and reliability in the brand and company. Consumers are drawn into a special relationship that is underpinned by mystery, sensuality and intimacy.

A strong customer relation creates more business opportunities for the marketer and business owners to promote the business brand and offers. Marketing efforts become less intense with an established relationship that has trust and confidence incorporated to enjoy the best of user experience with the brand and business if proper interaction is engaged between marketer and potential leads or customers.

Reaping Results

The right application of this customer-centric marketing philosophy could bring about exciting business opportunities that would include favorable business results and outcomes. More traffic would be drawn to the website and brand awareness would be intensified with wider market recognition as more consumers are made aware of the brand presence in the market.

Word-of-mouth advertising is activated more readily from this marketing philosophy as customers are more satisfied and willing to spread the brand to their circles of contact and influence. Hence, marketers save huge amounts of money on intense advertising as satisfied customers prove to be the better alternative that is more convincing as proven by testimonies in the market. Consumers are more readily influenced with success stories from their own kind than professional business promos which are ‘white-washed’.

Conclusion

When potential customers recognize the unique and different approach the marketer is adopting in promoting their brand and business using a different mindset that caters to meeting their needs, their attitude and response would be favorable towards the marketer and brand.

This user-centric marketing attitude changes the perspective of brand and business to put their priorities on customers who become satisfied with the favorable customer services to pledge their loyalty towards the brand and business.

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Making your customers feel like they are more than just a buyer is not that difficult. As you always do, thank them for their business, but there is more that you can do. Thanking them is one thing, but remembering them on a special occasion is a plus.

No one will get to know their customers overnight, so it is great to get to know them and find and in doing so, you can find out more about them. Since they are your customers, you do know at least something about them because they like the products and services you offer.

Do keep in mind; you should never assume that they always want the same things. You probably think you know what your customers want but you cannot be 100% sure. One of the main reasons businesses fail is because they are trying to create demand where there isn’t any. Also, businesses will build themselves around ideas that are untested and unproven. Those ideas will make it hard to attract even a small percentage of customers.

Always give them what they want, and always do what you say you will do. If you say you will give them something for free, make sure they get it. Don’t say they will get it and then they are waiting for it and it never arrives. Or if you say the product will be delivered by a certain date, make sure it is. People won’t want to buy from you if they are misled. If you are not able to deliver something by the promised date, let them know why; don’t make them wait.

Aside from delivering what you promised, it is a good idea to create and personalize loyalty programs. For instance, if you are an Internet marketer or blog owner, you can create programs where customers receive a discount after earning so many points. They can earn points when they buy from you or refer people to your business.

Staying connected is really important too. You don’t want too much time passing where the customer never hears from you. Every now and then, you should send a letter to your subscribers and customers giving updates or good news or something they may find interesting. Always have something prepared to send and schedule it with your autoresponder. That way you can never forget to do it.

This may sound funny, but give a little favoritism to your buyers. While you always want to get new customers, you cannot forget about people who already buy from you. Make them feel as if they are really important by creating a loyal customer or VIP program.

One thing I learned through experience is reach out to them when they have a birthday, or if someone is getting married or having a baby. Of course you will only know as much information about someone as they will tell you, but use what you do know about them and let them know you are thinking about them.

Lastly, the way you handle customer service is crucial. If someone has a problem or a concern, always stay level headed. Never make excuses. You know and they know that you have more than one customer, but people always feel as if they are the only one. Give them that personal touch.

Now you have some tips to help you make your customers feel like they want to do business with you. The more you practice these skills, the better you will become as a business owner and your customers will want to continue to buy from you over and over again. I hope that you will now apply these skills to real life situations.

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Online marketers today must be more proactive in winning customers as the competition grows more intense in the marketplace. An effective Internet marketing tool that is currently available to online marketers to boost their customer list is referral marketing. This simple form of marketing strategy can bring in many customers to the business from existing or identified potential leads or business prospects.

Referral marketing can be a dynamic marketing tool for Internet marketers who are ready to indulge in it proactively. A simple understanding of referral marketing makes it easy for Internet marketers to enjoy more sales and higher income generation. A simple promotion of products could be via word-of-mouth by satisfied customers. This does wonders to boost business compared to formal advertising and marketing campaigns that cost thousands of dollars without guarantees of success.

Trust and Confidence

The success of an Internet marketer depends largely on the level of trust and confidence customers have in them. A satisfied customer may go the extra mile in recommending the product or service to others not in the marketer’s available potential list. This serves to expand the customer database of the marketer to boost the business.

This is the basis of referral marketing where good recommendations are made on favored products or services from one user to another. With the proper marketing tools and strategies applied, an effective referral marketing campaign can flourish to benefit the marketer and the business.

Referral marketing is highly popular with online businesses to secure more customers especially potential leads that may be difficult to convince. Sales conversions increase for online web businesses as more traffic is directed to their websites. Many Internet businesses may adopt this website referral marketing scheme as a mutual activity that benefits both parties.

Referring customers to another business builds up trust and confidence in the referred business when there is already a high level of trust and confidence in the referring company.

Benefits to Existing Customers

Referral marketing can be a boon to a business when its existing customers are taken care of. Current customers hold the potential of marketing success of a business as they have the power to recommend the brand. Existing customers are more convincing in their recommendation of the brand and business products than the business owners or marketers.

Hence, the business would do well if they take care of existing customers carefully so that loyal customers are established. These loyal customers are more inclined to support and promote the brand and business is a variety of ways without request or compensation. But if some benefits are given to existing customers, the business stands to benefit over the long run. Small benefits such as free gifts and discount vouchers as rewards to existing customers who are loyal to the brand and business can boost customer loyalty. An obligation is engaged with customers becoming more inclined towards the brand and business.

Consistent good services to existing customers would also build up strong relations between customers and company. Brand loyalty would be stronger with a favorable impression on the customers. The inclusion of customer opinions and suggestions augurs well with a business that is farsighted to expand through accommodating customers’ needs and expectations. Customers feel great and valued when their consumer feedback is taken into consideration in a business marketing endeavors and product generation. Existing customers would be more likely to make purchases when the new products satisfy their requirements.

Existing customers benefit when the business includes their changing needs and purchasing power in their marketing campaigns despite limited budgets and available resources. A dynamic marketing plan can be formulated to benefit existing customers while attracting potential leads to be new customers for the company. This would cause more savings on the business.

Simple rewards to benefit existing customers can help push the business forward in the market. Different marketing campaigns can be formulated to benefit existing customers depending on the length of membership, the amount of purchases made and number of referrals activated.

Referral marketing is very powerful in the hands of existing customers who are satisfied with the brand and offers. Small rewards can be a great motivation to satisfied customers to make the business a referral point with their circles of influence. This would open the avenue to more prospective customers for the business. When existing customers are happy with the brand, products offered and services rendered by the business, much can be gained by the company with a small cost on rewarding the customers.

Ways of Rewards

Smart businesses would understand that current customers form their best marketing tool as it is a free service rendered to the boost the company brand, image and bottom line with every successful referral.

Creative reward plans can be activated on existing customers on every referral to the company to increase the customer database. Small rewards can be farmed out to current customers for every referral effort made regardless of the success of converting these referrals into customers.

Greater rewards can be given out if referrals convert to loyal customers. Tiers of rewards can be formulated to help the business distinguish the efforts put in by different customers. Customers are highly motivated with creative reward plans that benefit them. It is also a proving of their personal marketing skills to secure good referrals and gain attractive rewards from the company. It is motivating for customers to be lavished with free gifts and other benefits just for making referrals to the company. Extra effort is put in to secure good referrals who translate into customers with purchases.

The rewards can come in the form of purchase discounts, gift vouchers, cash, redeemable points and free gifts depending on the company’s goals and objectives as well as marketing plans and campaigns. Different marketing campaigns with different target audiences would formulate different objectives and goals which bring in different types of rewards for referral marketing.

Small companies can also implement a referral marketing on a smaller scale to be just as effective with the results even if on a smaller scope.

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Being unproductive? Keypoints of making it on time!Have you ever been in that unproductive state where you don’t have the urge to do any of your important tasks? Procrastinating is one common problem that happens to most of us. It’s something that often is taken too lightly. Procrastination is basically setting important tasks aside and putting less important tasks to the top of the list. Procrastinating can ruin careers even before they could begin to grow. This could happen to anybody. However, there are ways to stop procrastinating and beat this habit in order to reap the success that you deserve. Here’s how you could beat procrastination and achieve what it is that you desire:

Recognition

The very first thing that you need to establish to beat procrastination is to recognize that you are already doing it. How? This can be done by checking your priorities list. If you’re doing more of the tasks that have little bearing than the ones that have more importance, this is a tell-tale sign that you are already procrastinating. Knowing when you are procrastinating is the first step to preventing yourself from doing it in the future.

Unveiling The Reason For Procrastination

Most of the time, procrastination results from feeling overwhelmed and unease at doing tasks. It’s important to distinguish the reason why you have procrastinated. This will allow you to know how to fix the problem later on. When you have that unpleasant feeling of doing important tasks, there are three things that you could do. Motivation is always the key to success (coupled with hard work of course) and it is also a great way to stop procrastination. Think of that rewarding feeling that you get when you have accomplished something that you find difficult. It’s basically different for each person so you might find motivational tactics different from your peers. Thinking of the consequences is also a good way of keeping this bad habit out of your mind. Giving yourself a little pinch and giving more thought about the negative effects it would do to you can definitely help. Lastly, your friends can do a great deal for you. If they are supportive and encourage you to work, then you’re less likely to stray from your important tasks.

Moving Forward

The final step to defeating procrastination is moving past it. Procrastination is basically a mere roadblock in your mind that takes you down a detour leading you away from your original destination. You can always find ways to beat this kind of mindset by motivating yourself. A successful career and a fruitful life can never be achieved when you’re always behind schedule. Take charge of yourself, be motivated, and live a fulfilling life free of procrastination.