Simply Ask People to Sign Up
Whether you do it on your website, social media, at the point of checkout, or on a printed flyer, don’t be shy about asking people to join your email list or newsletter
Don’t Ask for Too Much
All you really need from your target audience is an email address to get them on your list; the more information you ask for, the less likely they are to subscribe
Encourage People to Forward Your Newsletters
Reach more people by asking your existing subscribers to forward your emails to their families and friends; this doesn’t cost you a thing, but could add a substantial amount of subscribers to your list
Start a Loyalty Program
Digital loyalty programs are the perfect way to build an email list; once they join your loyalty club, you have permission to email them going forward with additional offers and information
Targeting the right keywords is a fundamental part of your SEO efforts. Growing your keyword list should be a focus in your SEO. Knowing which keywords your competition is ranking for and how they are using those keywords is a great place to start with your own efforts. Fortunately, there are tools that will allow you to spy on what keywords your competitors are currently using and which keywords have worked well in the past.
SEMrush has a keyword tool that will allow you to spy on your competition and discover not only what keywords they are ranking for organically, but what keywords they are targeting through paid advertising as well. Since the keywords for organic search do not perform the same as keywords targeted for advertising, this is valuable information.
SEMrush gives detailed analytic information on all keywords returned in its search. There are three monthly subscription rates: Pro ($69.95), Guru ($149.95), and Business ($549.95).
Not only is SpyFu able to return all the keywords your competition currently ranks for and the keywords they are currently targeting in paid advertising, but they return every organic rank and ad variation for the past nine years.
Knowing what keywords your competition is currently using is very helpful, but knowing which keywords they have ranked for and targeted over the past nine years is extremely beneficial.
SpyFu offers in-depth SEO reports for your keywords as well. There are three monthly subscription rates: Basic ($79), Professional ($139), and Agency ($999).
Similar to the other two keyword tools, KeywordSpy returns a report and analysis of your competitor’s keywords and how they are ranking. But the depth of detail KeywordSpy returns is greater than the other two keyword tools.
KeywordSpy also gives useful details for pay-per-click campaigns, such as the per click cost for each keyword, how many clicks you could expect, the daily cost and other detailed statistics.
KeywordSpy has four monthly subscription rates: Research ($89.95), Tracking ($89.95), Professional ($139.95), and Agency & Enterprise ($995 and up).
Keyword research is a vital and on-going part of any SEO strategy and having the right tools in place makes any job a little easier. These three keyword tools, while subscription based, can save you even more in the time, effort, and expense of targeting the wrong keywords or under performing keywords. These are tools that should be in your SEO toolbelt.
Staying in touch with your customers throughout every phase of the sales process – contact, capture, sale, and follow-up – is essential if you want to generate repeat sales and increase loyalty with them.
Thanks to the internet, it is easier to stay connected, market to, and communicate with customers than ever before. Chances are that you have more than one product or service to sell; you can make repeat business a regular thing with your customers using various online tools and strategies.
Email marketing is extremely effective when it comes to helping your business remain “top-of-mind” when your customers need your type of product or service again.
With a well-defined email marketing plan and a targeted email list, you can consistently connect with buyers who have a solid interest in the type of product or service you offer.
Email is easy to use and people check it very often throughout the day. So with a simple email, you can potentially increase foot traffic through your doors the same day.
Another way to stay in touch with your customers is via social media sites such as Facebook, Twitter, Google+ and LinkedIn. While not all of your customers will connect with you on social media, a lot of them will.
Billions of people use social media today; in fact, some studies show that it is the number one online activity, surpassing search and email. So, if you’re not actively engaged on social media, now is the time to start.
The nature of customer relationships has changed significantly with the Internet. Now it is easier than ever before to keep your business at the forefront of your customers’ minds; ultimately, this deeper connection will increase sales and revenue.
Using Great Service to Drive Repeat Business
Want simple ways to keep your customers glued to your business?
Providing great service is one tactic that is often overlooked by some business owners.
Addressing customer concerns and problems quickly, responding to questions promptly, and correcting issues expeditiously are all things your customers will appreciate and remember.
If you provide great customer service consistently, it builds trust in your business, and it increases the likelihood that you’ll make sales in the future. A customer feels better about buying from a company that will address their concerns if they have a problem with the purchase.
Your customer base is a lot more likely to purchase from your company, versus a competitor (especially one they’ve never heard of), if they know you provide great service.
Always strive to under-promise and over-deliver when it comes to your products and services. Your customers will be pleasantly surprised each time and will strengthen their bond with you even further.
If you can get your customers excited about working with you, it’s a surefire way to incentivize repeat business. So always try to exceed their expectations.
Let’s face it… great service is hard to come by these days. Many business owners fail to focus on this critical aspect of their business. Therefore, it’s rare.
Because of this, good customer service will prompt your customers to spread the word about your business to others. This is usually done via social media comments/shares and good reviews on local review sites.
Customer service that is friendly, considerate, and efficient is not forgotten and can boost your customer loyalty rates higher than any other method.
Tips for Keeping Your Customers Coming Back
How do you keep your customers coming back to your website, blog, and social media pages day after day? Well, you have to implement ways to entice them and reward them for returning.
Creating high-value, high-quality, and well-researched content is one way to accomplish this goal. Content is sort of like a product, if you think about it; if you can provide your audience with better content than your competitors, they are more likely to gravitate towards your business. It’s pretty simple when you stop to think about it.
When you create blog content, or articles that you post to social media, or even content that you email out, you need to title it and format it in such a way that it is helpful and read-worthy.
Content, if it is improperly conceived, structured, formatted, and titled, can work wonders for keeping people interested and doing more business with you. So, for example, a “How-To” or “Tips” article will be a lot more interesting and share-worthy than a vague, bland, and seemingly purposeless article.
Beyond creating stellar content that your customers will love, implement special customer-only promotions and deals that make it hard for your customers to think about buying from one of your competitors.
Once you’ve got your customers hooked and on the line, start thinking of different ways you can keep them interested by making offers that are exclusive to them.
It takes a lot of thought, effort, and time to keep your existing customers loyal, but it cannot be ignored. Let’s face it… it’s much more cost-effective to generate a repeat sale than it is to generate a brand new customer.
Two Simple Ways to Boost Customer Retention
Repeat customers are the livelihood of any business; yes, that’s right. While getting “new” customers is great and should always be one of your top goals, getting “repeat customers” is even more important.
Focusing on repeat business is much less expensive than initiatives that drive towards bringing in new business. You simply save money on advertising and promotion if you can make the most of the customer base you already have.
So how do you boost loyalty with your existing customers?
One way is to reward them for doing business with you; many companies find success in loyalty & rewards programs. Giving your customers discounts is a great way to get them to do additional business with you.
In some cases, you can spur them into ordering even more than they’re already doing on a regular basis. For example, if a customer is already ordering from your company on a regular basis, then he or she will likely be inspired to order even more when given the chance save money.
So, for example, you could offer a bulk loyalty discount of one free item for every five purchased. Or, you could offer 20% off if a certain amount of money is spent each month.
It’s not enough to offer bulk discounts and rewards incentives though. Another way to boost customer retention is by showing your customers that you appreciate them on a personal level.
This might seem silly, but it really does matter to some people. Simply thanking them for their business from time to time builds credibility and trust even more.
Tips for Keeping Employees and Customers Happy
As a business owner, it can be frustrating trying to keep your business afloat, while trying to satisfy the needs of other people; specifically, your customers and your employees.
Besides providing a great product or service, how can you keep your customers happy?
Start by asking for their feedback & opinions via surveys; this is an excellent way to find out how to improve your business and make it more efficient and profitable. When you find out what your target audience wants, and you tweak your business to meet that need, then you make more money.
Asking for your customers’ opinions also shows that you care. Not only that… but it makes them feel like they’re a part of it. This, in turn, creates more loyalty.
It’s not just your customers that you need to think about though. You also need to actively investigate how happy and satisfied your employees are. What does this have to do with increasing customer retention?
Well, your employees are the people interacting with your customers every day. They’re the ones representing your business face to face. They’re important for making the whole machine run smoothly.
So if they’re unhappy, this may spill over into how well they do their jobs and treat your customers. In some cases, unhappy employees have severed customer relationships.
Having satisfied employees is just as important as finding reliable sources of parts for your products or services. It’s a critical piece of the puzzle in generate repeat business from your customers.
Business-to-business or B2B marketing is necessary in promoting a business to another that can boost the outcomes of both businesses. With the new tools and technologies in web marketing, modern businesses are checking out the features of B2B web marketing. The concept and process can be very simple to execute dynamic business dealings with all types of customers who may also be business owners.
B2B web marketing can adopt a simplistic approach to keep the marketing campaign easy and smooth going for all parties. The first step is to identify the target market before focusing on a higher conversion rate from potential leads to customers. Higher sales and profits can be generated when customers have a variety of communication and contact approaches that is for their convenience as today’s advanced technologies offer a host of options to secure a piece of information.
Moreover, different customers would prefer different modes of contact. This is the key element of B2B web marketing in order to be successful and profitable. A simple marketing approach using B2B web based strategy can include a contact form with an email address, telephone number or live chat customer service option. This would allow the customer to select their preferred choice of communication to enjoy the services and offerings of the business. A simplified contact form with minimum number of fields to fill in attracts more potential leads to the business as little time is required to fill up the form. More consumers would oblige with simple form filling on the web, especially if there are some freebies offered.
All contact information should be clearly displayed in the best positions on the screen to encourage a simple and quick click by the client to trigger a potential business transaction while securing the opportunity to convert the potential lead into a customer. Such are the efforts of a simple marketing approach using B2B strategies.
Another simple B2B web marketing approach is to ensure a clear display of the business contact page link on the main page to secure more web traffic. This would increase the conversion rate to sales when prospective customers and investors are interested to check out the business offerings. This marketing campaign is more effective with incentives to lure new customers. Such incentives or sales like freebies and discounts should be clearly visible on the main web page at a position that is sure to catch the attention of visitors.
Other steps to complete a sale
Securing the desired web traffic at the web business site is only half the battle won with B2B web marketing campaigns. The other half involves delaying web visitors at the site to entice them with the business offerings; be it product or service. Every web visitor to the web business site is a potential customer or viable prospect. The website offerings must be attractively displayed and relevant enough to entice or compel the web visitor in making an immediate online sale or detailed enquiries that would close a deal.
The web business site must be alluring with attractive images, information and incentives that would delay every visitor’s visit. The business offerings and messages must be clear and enticing to invoke interest and curiosity for a potential business transaction. A clearly displayed link to another page is crucial to help visitors find what they want; this would also instigate repeat visits and potentially repeat sales. Every link should be precise on forthcoming information that would benefit the visitor. A well positioned and precise link entices visitors to visit while placing anchor text with keywords in the website for a quick search and display.
Effective B2B web marketing
There are very few key rules to a successful B2B web marketing campaign. Modern business entities should not lose sight of a well designed website with the best of search engine optimization to generate an attractive web business site to lure more traffic.
The basic aspects of a well designed website play an important role to establish the market credibility of the business. There should be a relevant company logo for an easy identification of brand with relevant information such as ‘About Us’ to help visitors become familiar with the business entity quickly.
Precise and up-to-date information about the business enterprise would assure visitors of the company’s market stability before considering an investment or transaction. Visitors are confident of the business entity when they like what they read about the company and feel positive about its current and future market positions. Business products or services must be attractive in design, relevant in application and reasonable in cost to entice visitors to make an online purchase instead of resorting to the competitor.
Extra or unique services such as free shipping on a certain volume of sales or a guaranteed delivery can turn visitors into customers quickly. Most web visitors do not stay on too long at any web business site on their first visit unless there is really a compelling item from the site.
The progressive technologies emerging today open the floodgates for dynamic B2B web marketing with many currently available tools and strategies. Different businesses would adopt different B2B marketing strategies which could include email marketing or social media marketing approaches.
B2B web marketing approaches can be kept simple to win over other companies to synergize together for a combined success for all parties. High quality content and strategies can bring about unexpected high web traffic and sales when all parties stand to benefit from such business collaborations. This would include backlinks and reciprocal links between business websites that would direct traffic to the right web pages for potential business sales.
However, careful web marketing approaches need to be implemented to avoid overcrowding the customers or potential leads as hard selling may not work for many customers. The target focus of B2B marketing is to promote the business to the recipients or target audience. This marketing approach caters to business individuals who are well versed with the market. Incentives and other promotional options can boost the application of B2B web marketing.
Many newbie marketers fail each year and they have no idea why they fail when they stayed busy all year long trying their best to start a successful internet business. This is a problem with productivity and a problem with staying focused.
If a marketer is not laser focused with whatever they are doing (especially in the initial stage) and if they get constantly distracted by the marketing noise around them, then they will surely fail with their business. Another big problem that most online marketers who have failed before is due to the fact that they are faking productivity. Allow us to explain more about this issue.
This is a very important question to answer because productivity is the key for any business to move on. Productive work is known as work that will provide direct results to your business profits. For example, if you are going to build your list then that will definitely increase your profits. So when you spend time building your list, those works that you did for building your list are categorized as productive work.
However, if you are spending time buying a domain name on your website, or learning new ‘methods’ to earn money online, then these tasks are actually nonproductive tasks. Note that this kind of task won’t directly contribute to increasing your profits. This means that you should either outsource this kind of task or if you absolutely need to do these tasks yourself, then you have to try and be rid of them as quick as you can.
Other unproductive tasks that takes up a lot of time and worth mentioning would be link building, writing articles, checking your emails or replying your emails, browsing through the forums and much more.
These tasks are very time consuming. Assuming that you work 6 hours a day on your pc, but only 1 hour is use for productive work, then you can expect very little in return for your business. Therefore, you should learn to put more time and effort into your productive workload to ensure that you will earn even more money.
Productive tasks that are worth mentioning are such as negotiating deals with JVs, improving your sales letter conversions, buying traffic for your site or anything that can directly contribute to making more sales. When dealing with productive tasks, you should work in the area of your strength and then outsource the rest to those who are good at what they do. Sure you might have to share some of your revenue sometimes, but you will find that things will get done much faster and your business will grow tremendously well with very little roadblocks or hiccups along the way.
What’s Faking Productivity?
There is a saying that goes like this: “Failures do what is tension relieving, while winners do what is goal achieving” (by Dennis Waitley). This is very true because many newcomer online marketers are pressed with time and budget so they try their best to keep themselves busy. They will often try to do everything themselves to save on the cost and they will try to find out what they could to make money instead of just focusing on what’s important and make it work for them. Often times, you will see marketers scrolling the entire day on a forum or checking their emails frequently without getting any productive work done. What happens here is that they actually ‘feel’ busy and they tell themselves that a lot have been done for the day and it’s ok to take a rest for the rest of the day.
The problem is this happens every day. So after a few months or so, they have nothing to show for it. At the most they can tell you their ‘plan’ on what niches that they wish to be in and what kind of product they want to product. They can sometime even tell you all the techniques that they have learnt and how much money they have spent on educating themselves on how to make money online. However, if you ask them to show you their first product or landing page, they will smile meekly and give an excuse such as they were going to get it done soon or they have not gotten to that task yet.
What a newcomer should have done is, learn 1 method that everyone says it works, and go ahead and build the site, and product for it. Note that building the website and product for it is not considered productive tasks so one should not dwell too long on this phase. Only when you start driving traffic to your site and only when you start tweaking your marketing message will you see results. This is pretty much like a boat rocking back and forth endlessly in the middle of the ocean and it will only move towards the right direction if the driver or the boat will start peddling towards their destination.
Make a list and distinguish your tasks.
Hence the best thing a newbie marketer can do is to try and sit down and quickly list down the entire tasks that they have been doing and mark the task properly as productive or non-productive. This is the best way for them to tell themselves which task is going to make them money and which task does not.
Learn to eliminate distractions and soon you will be slowly moving forward step by step. Be careful not to fall into the trap of feeling busy but when all you are doing is nothing productive. Focus on what is important and you will soon see the results that are important to you. Learn to outsource the little stuff but takes up a lot of your time so that you can have more time to do what really matters for you and your business.
If by the end of a day you are totally satisfied and know that what you have done today will produce results such as a sale or an opt-in tomorrow, then you are definitely on the right track. Keep doing what’s right and may your business bloom like there is no tomorrow!