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More Shocking Stats From The Internet marketing World.

Internet marketing is a booming industry. This does not come as a surprise because the idea of not having to work for other people and making money from your own doorstep is quite frankly, very enticing. People love the idea of freedom and not being in the rat race. In fact during the recession, there exists a rise in the amount of new internet marketer because people are flocking towards the internet in hope to find an alternate income for their daily lives. Hence the internet has turned into a new home for people who are looking for a way out of the rat race and to some the internet has turned into their sole provider for a full time income.

Now, the internet has offered so much opportunity and it is always changing. The dynamic nature of the internet has caused the rise and fall of many internet trends and as an online entrepreneur; it pays to be in the know. Here are some shocking stats on the internet that you should know so that you can adapt your online business accordingly.

Businesses that come from blogs are approximated to be 55%.

Yes, that is right; this statistic is telling us just how big of significance the blogging phenomenon is to the online community. More and more people are accustomed to buy stuff from a blog and thus the ideas of selling an affiliate product by writing affiliate reviews on a product is definitely a great way to make a living online. Gone are the days where you have to worry if people will be comfortable buying stuff from a non-commercial site. This statistic has shown us just how powerful a blog can be and how you can use it to make money online.

Therefore, if you do not have a blog of your own, it will be a great time to start today. In fact, starting a blog is not that hard at all. All you have to do is get a WordPress blog installed and then make sure that your blog is updated consistently every day to gain the initial attention. Once your blog has a consistent traffic, monetizing a blog should be a breeze. The hard part is actually maintaining one because it takes a lot of time and work to run a blog that gets noticed.

Over 80% of online business owners claim that Facebook is a critical strategy in their business.

As crazy as it sounds, Facebook does matter. The existence and power of Facebook to influence your business can no longer be ignored. People are living in a Facebook era these days and there has been no sign of stopping. Facebook is getting so strong each day that they actually pose a threat to Google themselves. Gone are the days where Google can claim that they own the internet because now, with Facebook, you can see the traffic and the time spent on Facebook by an average person far surpassed those who do a quick search online. In terms of usability, people only use Google when they feel like they need to search for something, but in Facebook, it is a ‘hang out’ and ‘social’ place for the residence there.

In fact, there is an alarming growth in the amount of people who are actually hooked to Facebook and they start to ‘post’ whatever minuscular and unimportant details of themselves on Facebook every other minute. These obsessions on Facebook can turn into an advantage for marketer and one of the best things is… it is free to use. You do not have to use the paid advertising in order to succeed on Facebook and you will still be able to utilize it to make a significant impact to help grow your business.

Over 88% of Internet Users will do research on a product before they buy.

That’s right… people are getting smarter and since the internet is so available to them there is no reason why people should buy by impulse anymore. This means as an internet business owner, you need to not try to get people to buy via impulse but instead you should provide as much information chunks as possible for your prospects and help them decide from their avid research, that your product is the best they can ever buy.

This gives people the confidence in buying and after the purchase they will feel rather proud of their purchase because after all the research that has been done, they know that they have made the right decisions. Another way to help your business capitalize on this opportunity is to use Social media to engage with your prospects. Make use of good user experience and encourage public feedbacks on the social media platform to get some great words going for your business. All these good feedbacks will work for you on the internet for a long time. Every time people look for your product, they will be able to see other happy customers that rave about your product and if that does not get you more profit, nothing can.

Be careful when handling negative feedbacks and treat your customers with respect and you should be able to handle all the problems in your business. One day, this consistent growth in feedback and the quality of your product will move your product into the top dog in the industry. What this means is that you have branded yourself well and people will think of your product first whenever they have a problem that your product can solve. All you have to do then is to maintain the quality of your product, update your product often so that your competitors cannot overcome you and lastly, treat all your support questions and feedback as a way to get your business into a greater level.

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Email Subject Lines That Work Wonders.

The undying power of email marketing is undeniable. Since the very beginning of email marketing, it has worked wonders for email marketers and brought tremendous wealth to those who spend the time to build a strong list and taking good care of the relationship with their list. One quick broadcast to a responsive list could mean thousands of dollars that go into the pocket of the list owner. What this ultimately is… it is like the ability to print out money. There is no doubt then, smart marketers will try to put in the effort to build a huge list for as a long term strategy. It does however take some skills to get write great emails that get opened and read.

Those who are good at this will reap in huge benefits from even a small list because you get a lot more people on your list opening your emails and this then precede into getting your emails read, links clicked on and sales made. So how should one write a good subject headline to get their emails noticed and opened? Below are some pointers to help you out with your email subject headlines.

Is your headline useful?

The first element that should appear in your email subject headline is if your subject headline is useful or not? You need to understand that the real problem with email marketing these days is that everyone is doing it and so this creates a huge amount of emails received by an individual every day. People will scan through their Inbox every day in search for personal emails and emails that actually matters to them. All of the other emails they get will quickly be deleted and some would even end up being marked as spam. So if you are a smart marketer, you should realize by now just how important it is your subject headline is.

You see, not only should your subject headline be something important and helpful so that it gets opened, your subject headline need to be able to avoid getting deleted without even getting a chance to be read. Hence, whenever you want to write your email subject headline, place yourself in the shoes of subscribers and ask yourself this question… ‘Is this email going to be useful to me?’. If you cannot get a solid answer from this question, you need to go back to the drawing board. Too many marketers leave this to chance which is why they are not getting the amount of email open rate that they desire.

The good thing when you are doing this consistently with your email subject headline is that the more times you get people to open up your emails, the more people will start to trust you and the more the brand awareness will work for you. This is because people will remember you if they notice your subject headlines and open the email to read it. Every time they feel the urge to open your email to read what you have to say, you are actually building a strong impression on them that tells them that you know what you are doing.

A sense of urgency.
The next element that you should place into your email subject headlines is to make sure that your email has a sense of urgency. Never give your subscribers the choice to read your email later on. It will only get your emails deleted. The battle of attention in this world that is filled with marketing noise has reached to a very uncomfortable height. If you do not pressure your subscribers to read your emails now, then you probably won’t be able to do it anymore later.

It’s a now or never situation and you are responsible to get these important elements correct in your email subject headline. If your headline has a sense of urgency, then you will see a tremendous increase in the open rate of emails. Of course, you can’t expect to have a sense of urgency in all your future headlines because if every one of your headline is urgent then none is. Time your emails right and place urgent headlines when it matters the most. If you are promoting for one offer, make it a habit to promote it for the entire week and send out around 2 to 3 emails for that product. This way you can place the urgency headline in one of the emails that you send out that week. This will greatly improve your overall email marketing campaign.

Compact Subject Lines Is The Way To Go.

As you might have noticed, there is a word limit to your subject headlines. Although you can place quite a few words in your subject headline even with the word limit that exists, you should know that not every single word will show on your Inbox and this differs greatly from one email service provider from another. This usually means that you need to keep your subject headlines for your promotional emails as compact and as short as possible. It works great when your headline is short and easy to read. The longer email headlines are usually skimmed and ignored. This is a bad thing because no matter how well your headline is, if you do not pass the eye filter your email long email headline will never get read.

Try it yourself by split testing your email headlines. Send out two similar emails with different headlines where one is much longer than the other. You will be surprised at the difference of the number of people that opens up your emails with the shorter headline as opposed to the one with a lengthy one. This is a classic example of keeping it short and simple and the saying ‘less is more’ definitely applies to your email subject headlines.

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Edu and gov types of links has long been said to been said to be the best type of link you can get for your SEO efforts. The reason here is simple, these gov and edu sites are very hard to get and obviously you need to be closely related to a government body or education body to get such a domain. Now these kinds of sites have a lot of authority and a mere mention of your site in their post would mean a great leap in your website’s ranking.

So it is then very important that you could get some backlinks from this kind of sites as you will get a lot of credibility from these sites and in the eye of the search engine, they will take your site to be a site that has a certain amount of authority or importance as well since your website gets mentioned in such a hard to get domain.

It is then without a doubt that the benefits of getting backlinks from these edu or gov sites is immense. However, the problem lies still in the difficulty of getting a backlink from them. Obviously, your usual SEO backlinking won’t apply or even work here. You will need to do things a little different than before. Below are some of the strategies used by experts to pull in backlinks from these priceless sites.

Write something good about a government body or a politician.

This is perhaps one of the easiest ways you can use to get your post mentioned in a government website or an edu website. The problem here is that you must absolutely be able to understand in the topic that you are going to write about and you will need to write it in a professional manner. The best thing you can write about them is to write something positive about them and their achievement. Only try to include the best facts that you can find and post it on your blog. When you are done with this you should try to get in touch with them and tell them about the post that you’ve just written.

You could tell them that you have decided to award them with a special price such as ‘Best country to study in 2013’ and then ask them to mention about your post in as a testimonial to their achievement or any glory. It might not always work, but more often than not, people will like your post a lot and give you a nice honorable mention in their site and you will accomplish your mission to get a good link off their back.

Acquire a government contract.

Like we mention before, your usual $5 backlink strategies won’t work easily here when you are trying to get some government backlinks. Hence to tackle this problem, we might need to go into an extreme sometimes. And one extreme way to get a good backlink is to get you a government contract. Of course this is harder than it might sound like but if you are able to get your company to work for them or provide any service of any kind, there is a high chance you can negotiate for a backlink to help people who wanted to know more about the contract to find your website or you might even get a backlink when they decide to do a press release about your company getting the contract and make it official to the public. It’s not the easy way, but it can definitely be done.

Seek for government blogs.

As the world is growing so are the governments. If you seek really hard, you will find that there are government blogs out there that are active and they do allow comments. Now most of these blog will allow no follow links and some will allow do follow links. Needless to say, you must try your best to write a great comment on these blogs to get yourself a share of these links that are deemed as the holy grail of the backlink world.

Leverage the tourism board.

Tourism is a huge industry and it is one of the main incomes streams for countries that encourage tourism. So a clever way to use the tourism board industry as a way to leverage your way to get yourself a backlink is to actually go out there to special attractions that find special deals for your country. If you can find some special deals or special places of interest that the tourism boards do not know about, you can negotiate your way into a backlink to your site. If you have a good site that actually benefits the tourism of the country say a hotel booking website, or a in depth tourism guide on your country, these can all be used as your leverage or a loophole into the governmental sites.

Go foreign.

There is no need to mention about the level of competition when it comes to the demand of getting a backlink from these edu and gov sites. That means for hotter countries such as the United States, you will be facing a lot of competition just to get a backlink from these sites. Therefore any expert marketers would try to get these special links from other countries as well where the competition is much lower and the chance of getting a backlink is much higher. Keep a good eye out for these sites from other countries and you grab the opportunity from these sites as they appear. Who knows… one link might just change the course of your financial life.

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An online identity is needed for every business because so many consumers turn to google and social media accounts to check upon the business identity.

Name branding is critical. If you want to be known, then you need to make your product or service common knowledge.

Your success in business is a function of your ability to source for, utilize and disseminate information in a timely and effective manner.

If you already have a website to promote your business then you should add a Blog and Social Media to enhance your existing web presence. If you do not have a website for your business yet, then consider skipping the website and start immediately with a blog.

LotCon Ltda was started in Brazil to be able to offer “Turnkey” Business Blogs together with Social Media Business Branding at low cost prices.

Blogging helps to connect to people, yes new customers! Social Media connect easy to your blog. Tap into the 750,000,000 active Facebook members as well as Twitter, YouTube, LinkedIn and the new Google Plus! LotCon Ltda will set it up for you and keep your online presence active!

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Chek it out here: Turnkey Business Blogs