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LotCon-Internet-Marketing-Marketing-Basics280Modern consumers have at least one email account which they receive all types of news from every nook and corner. Besides relevant personal emails, their emails are subject to spam mails and business e-newsletters if they have signed up with the business or brand mailing list.

It can be seen that email marketing today serves the business world very effectively with a strong response from targeted niche markets to bring in the sales. This can only happen if marketers and business owners build a dynamic email list diligently. A healthy business list is a growing list with satisfied and trusting consumers who are supportive of the business brand or products through purchases and forwarding of business news to their circles of contacts.

Email Sales of Products

Many Internet businesses thrive on consistent sales of products, whether personally or through third party merchants. A very effective marketing technique today using digital technology is to selling a product via email.

However, a lot of preparation is required to have this marketing strategy work successfully as precision and trust form the building blocks of strong customer relations. The marketer would also have to generate value-added and interesting content that would be useful and relevant to their email recipients. There is also a need to develop an eye-catching landing page with compelling contents to entice web visitors into the desired call-to-action response that benefits the marketer.

An attractive and optimized website must be designed and implemented to lure search engines into awarding a high ranking score in their SERP listing for more web traffic. The website needs to be updated regularly to keep customers and potential business leads interested and loyal to the business and brand.

Once these marketing preparations are taken care of, the marketer would have to work on developing a strong and long mailing list for email marketing. The mailing list must grow continually with good customers who continue to enjoy the offers submitted regularly through email notification. Marketers also need to put effort in building trust and respect with every customer or potential business lead to ensure a successful email sale.

Effective Email Marketing Strategy

The marketer plays a dynamic role in a successful email marketing campaign where good planning and execution of the marketing plan is crucial to its success. Marketers must always share useful value-added content that is interesting and relevant as a plausible solution to their target audience.

There must never be a flood of emails that focus on sales alone, which is annoying to subscribers. The trick in successful email marketing to promote the sales of products is to ensure that only the business e-newsletters become the only point of sale with the Auto-Responder messages conveying relevant information without affiliate links or adverts.

The right way to deploy the auto-responder is to send out welcoming emails to new subscribers or present the promised freebie such as report or e-book download which was offered as a lead magnet. The emails from the Auto-Responder system should be aptly scheduled to avoid mass emailing which could be wrongly construed as spamming by search engines and other Internet policing authorities.

Auto-Responder email contents of high quality with great interest serve to establish trust and confidence in the marketer and brand by the email recipient. This leads on to the potential business opportunity where sales could be welcomed and activated.

The inclusion of links in an email is permitted if the products on promotion are relevant to the email recipient, without being raw links, but hyperlink connected to the marketer’s “Call-to-Action” option. It is recommended that the email should not contain more than two hyperlinks to avoid frustrating the email recipient.

Research on email marketing reveals some interesting facts about certain consumer behavior that could benefit marketers indulging in this marketing strategy. E-newsletters gain a wider read when they are sent between Tuesdays and Thursdays from the 10th to the 22nd every month. The auto-responder system could be scheduled to deliver quality messages every 7 days with no more than 4 emails per week.

Activating Email Marketing Successfully

An email marketing strategy must be activated properly to be successful. This involves the right way of preparing its processes to gain the best results from it. The first step of preparation in email marketing is to build the list well and strong. This would include identifying the best product to sell, a catchy domain name that is related to the product for easy remembering, a reliable and affordable domain host and a well-designed website with quality contents promoting the product.

There should also be a landing page with opt-in forms for responses by potential leads to become part of the mailing list of the business. The right free gifts could entice these web visitors to opt into the business mailing list, which would grow over time with the right actions taken by the marketer.

The emailing process could be automated to ease the load and responsibility of the marketer. This could be the task of the auto-responder system that is set up to handle the tedious, menial emailing process and storing of consumer contact information on those who opted into the business mailing list.

The auto-responder system also works to identify various types of consumers to categorize them appropriately for a more efficient mailing in the future. This emailing assistant is very reliable without being tired of the tasks assigned to it for life.

Generating Traffic

The final but crucial step in a successful email marketing strategy is to generate the right types of traffic to the website. There must be dynamic advertising of the business products and brand across the Internet platforms to reach more potential business leads. This would bring in more possible sales and business opportunities for the marketer to leverage on to enjoy more profits and a bigger bottom line.

Generating strong streams of web traffic could be activated through quality articles, social media sites, blogs and online ads. Connecting and interacting with every potential business lead helps to increase the mailing list for the marketer to profit from.

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Tips to Get More Email Subscribers

Email Marketing

Simply Ask People to Sign Up
Whether you do it on your website, social media, at the point of checkout, or on a printed flyer, don’t be shy about asking people to join your email list or newsletter

Don’t Ask for Too Much
All you really need from your target audience is an email address to get them on your list; the more information you ask for, the less likely they are to subscribe

Encourage People to Forward Your Newsletters
Reach more people by asking your existing subscribers to forward your emails to their families and friends; this doesn’t cost you a thing, but could add a substantial amount of subscribers to your list

Start a Loyalty Program
Digital loyalty programs are the perfect way to build an email list; once they join your loyalty club, you have permission to email them going forward with additional offers and information

http://www.hitmission.com/hydravid/email-marketing-tips-for-small-business-owners-video_ad3b33fe6.html

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LotCon-Advertising-Media-Buying280Targeting the right keywords is a fundamental part of your SEO efforts. Growing your keyword list should be a focus in your SEO. Knowing which keywords your competition is ranking for and how they are using those keywords is a great place to start with your own efforts. Fortunately, there are tools that will allow you to spy on what keywords your competitors are currently using and which keywords have worked well in the past.

SEMrush

SEMrush has a keyword tool that will allow you to spy on your competition and discover not only what keywords they are ranking for organically, but what keywords they are targeting through paid advertising as well. Since the keywords for organic search do not perform the same as keywords targeted for advertising, this is valuable information.

SEMrush gives detailed analytic information on all keywords returned in its search. There are three monthly subscription rates: Pro ($69.95), Guru ($149.95), and Business ($549.95).

SpyFu

Not only is SpyFu able to return all the keywords your competition currently ranks for and the keywords they are currently targeting in paid advertising, but they return every organic rank and ad variation for the past nine years.

Knowing what keywords your competition is currently using is very helpful, but knowing which keywords they have ranked for and targeted over the past nine years is extremely beneficial.

SpyFu offers in-depth SEO reports for your keywords as well. There are three monthly subscription rates: Basic ($79), Professional ($139), and Agency ($999).

KeywordSpy

Similar to the other two keyword tools, KeywordSpy returns a report and analysis of your competitor’s keywords and how they are ranking. But the depth of detail KeywordSpy returns is greater than the other two keyword tools.

KeywordSpy also gives useful details for pay-per-click campaigns, such as the per click cost for each keyword, how many clicks you could expect, the daily cost and other detailed statistics.

KeywordSpy has four monthly subscription rates: Research ($89.95), Tracking ($89.95), Professional ($139.95), and Agency & Enterprise ($995 and up).

Keyword research is a vital and on-going part of any SEO strategy and having the right tools in place makes any job a little easier. These three keyword tools, while subscription based, can save you even more in the time, effort, and expense of targeting the wrong keywords or under performing keywords. These are tools that should be in your SEO toolbelt.

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LotCon-Internet-Marketing-Marketing-Basics280Modern technologies often spring up new surprises that delight Internet marketers and entrepreneurs who are challenged with new marketing tools and solutions to improve bottom lines. The new kid on the block in the marketing realm is value-based marketing which proves to be quite intriguing for its simplicity and success when implemented aptly.

Diversion from the Norm

It would be noted that most marketers tend to focus on closing sales as quickly as possible with the best sales pitch they could muster or garner. However, that is not very effective today with the new technologies and solutions sprouting up in the marketplace. Hardcore sales pitches are usually tuned out automatically by modern consumers who are more educated today to know what they want and how they want it.

The new approach to successful Internet marketing is to relate to the customer with a blossoming relationship of trust and respect that wins customer’s confidence and support. It is all about the customer and not about the brand, business or company. Internet marketing today has diverted from the norm of focusing on the marketer to the customer; and this is becoming obviously successful to those who deploy value-based marketing proactively.

Value-based marketing centers on building a strong and healthy relationship with potential business prospects. This would involve a proactive approach by the Internet marketer in identifying the preferred niche markets or audiences they are targeting for their online marketing campaigns. With every niche market identified, Internet marketers would also need to identify the category of audiences they have before planning the most relevant and appropriate marketing plan possible for optimal results.

The Internet marketer must identify if the preferred niche audience is visual, auditory or tactile to select the best form of marketing strategies. It is also beneficial to identify the types of problems which their targeted audience group is experiencing currently to help the Internet marketer be directed to better marketing tools and solutions. It would also help the planning and selection of marketing solutions if the Internet marketer could determine the passion of their targeted niche markets in order to speak ‘their lingo’.

1) Hear What Customers Say They Want

Value-based marketing is all about the customers; hence, it should not be surprising that the Internet marketers should focus on what their preferred potential business leads or customers say to identify their wants and needs. It is not easy to market to modern customers who are tech savvy and particular about their needs and expectations. Hence, when there is an opportunity for customer feedback, review or comment, the wise Internet marketer would pick up on the relevant information as much as possible.

Online surveys, forums and chat rooms on the Internet, especially on social media platforms form excellent channels of open communication between Internet marketers and customers or potential business prospects. The types of words used by the customers and their expressions of feelings towards the market offers give a strong, clear indication of their satisfaction and disappointments which Internet marketers could pick up and offer better alternatives.

Receiving feedback from customers or potential business leads is an excellent marketing approach that would save the Internet marketer’s time and effort in reaching out to their preferred targeted niche markets. The role of the Internet marketer is changed today from a presenter of the products promoted to an intent listener on customer’s needs to offer plausible solutions via their brand and business offers.

2) Identify Customers’ Passion and Needs

Every consumer has specific needs and wants which could be met through various market products and services as potential solutions. It is up to the Internet marketer to identify these through in-depth personal investigation that opens up business opportunities in promoting their own business brand and products. Once the passion or drive of the customers is identified, the Internet marketer could quickly generate the solution or formula that satisfies.

Presenting solutions to customers trigger their interest in the business brand and marketer to offer the best of opportunities in building up a relationship based on trust and respect. However, the Internet marketer must exercise wisdom and insight on the authenticity of needs and passion to avoid wasting time and effort on conflicting matters.

3) Present Values and Solutions

Internet marketers now proceed with the presentation of values and solutions using relevant tools in the market. A dynamic marketing plan should be formed and implemented to present the solution that meets the customer’s needs and wants while in sync with their passion. This approach is likely to open more doors of business opportunities for the Internet marketer to move in for a close in sales quickly.

When the best of marketing campaigns is implemented with the customer needs and wants in focus, the marketing process is rather smooth sailing. Most targeted customers are likely to respond positively or favorably towards the brand and marketer as the marketing campaign is viewed favorably by them. This would inspire them to take on the call-to-action option offered in the marketing campaign and the company would enjoy sales and profit.

Professionalism must always be exercised throughout the marketing campaign that would impress customers besides developing confidence in the marketer and the brand. Value-based marketing is not concerned about product value alone, but the value of a plausible solution which customers are looking for. Hence, when Internet marketers provide value-added solutions to meet their customers’ needs, sales are closed and profits are generated.

Conclusion

Value-based marketing is the new marketing strategy that is fast emerging in the market by farsighted Internet marketers who know how to capitalize on its potentials. There is nothing difficult about value-based marketing once the concept is well understood and applied professionally.

Great rewards can be expected with the right application of value-based marketing if the right processes were undertaken. There is no shortcut to success but the process could be shortened with the best of marketing strategies like value-based marketing. When consumers could see the value-added solutions to their needs and wants, they would willingly buy what is recommended.