Are you fed up with the struggle to get new customers? Is your company image scarred due to negative customer reviews? Do you even know what people are saying about your business online?
If not, you could be missing out on new customers and not even know it. A negative online reputation can be damaging for any business.
As a busy business owner, managing your reputation can be a challenge, but it is not something you can continue to ignore.
Imagine what happens when potential customers see negativity about your business on the internet… They stop dead in their tracks.
In fact, more than 72% of consumers trust online reviews as much as personal recommendations.
Long gone are the days when “word-of-mouth” marketing had a limited reach. Today, your customers have a wide open field to talk about your company; and the world is watching.
Did you know that 92% of adult consumers check online reviews before making a purchase?
Not only that, but 80% of consumers have changed their minds about a business based on a negative review; this is serious.
So as you can see, a negative online reputation can make potential customers go running in the other direction… right into the arms of your closest competitors, which would cause you to lose sales, profits, and revenue;
Are you ready to take control of your online image?
Marketing is all about trying to get more profits in your business. One of the best ways to increase your profit is to actually try to charge more for your services and get away with it. The other way to earn more is to reduce your cost and so the profits that you get from each sale are much higher. In other words, you will get a better ROI.
This is of course very understandable and logical but the real question and challenge is how can you charge more for the same product and get away with it. You will need to consider about how your competitors are charging, you people are going to view your product, and you will need to do careful testing and tracking of your sales funnel in order to seek out more ways to profit. One of the things that you need to know is that when you charge a higher fee, your conversion rate will most likely go down. Do enough test with different price method to get the optimum price that gives you the highest return?
The very first element to include into your products in order for you to charge a higher fee in your industry and still deems as acceptable is to make sure that you market about your quality and deliver that promise. The better your product quality is, the higher your price can go. Of course you need to understand that there is a limit to your price as well. Don’t go overboard with pricing but just make sure that your product’s quality it top notch and that it is better than most of the product in your market.
When you charge a higher fee, you are in many ways showing your target market that you are not just some cheap imitation and that should they choose your product or use your service, they are in good hands. The main reason is… because people are used to the idea that quality comes with a price. So… most of the time, if your product is more expensive, people will just assume that it has the better quality. However, you have better make sure that you are able to deliver that quality or you will lose your customers’ trust fast.
When you are charging a higher amount of fee, there is without a doubt that you will need to try your best to make sure that your marketing message is a lot stronger. It is no surprise that when you are charging more for your products, it will be harder to get a good conversion rate. Hence, you might need a longer copy to convince the customers about your offers and you will need to try your best to show the customers that your product is the best solution to their problems.
If you are able to do that, and if they believe you, then they will be willing to part with more money to try your offer. Another factor that could be at play here is comparison. This is why you should always try to show people that your product is not just good, but it is actually better than what is available on the market today. It would also be better if your product’s advantage over other competitors isn’t just some fancy features that nobody actually needs. It would be best if your product can solve the problem in a guaranteed manner, faster, and actually more economical in the long run. These are the kind of benefits customers are looking for.
Using testimonials in your marketing message is very important especially if you are planning to jack up your product’s price. The use of testimonials helps assure your prospects that your product works and other people have tried and tested your product. If your sales message only contains your own words people will think that certainly you are biased about your own product, but recommendations and reviews coming from unsolicited testimonials counters all these thoughts.
Happy and satisfied customers are shown via the testimonials and more often than not testimonials are what help people make the critical decision to purchase your product. Therefore never be caught marketing a good offer that people love without any testimonials. However you will have to be careful when using them and make sure that your testimonials comply with the rules of the FTC.
Finally, you will need to present your product in a very professional and also attractive way. The more attractive looking your product cover and your sales page is, the more convincing it is your product will be and hence it will be much easier to convert your visitors into sales and profits. While some gurus will tell you that the graphics are not important and only your body copy and headline of your sales letter is important, this is untrue. You can make sales without good graphics, but if you want to instill trust, branding, show your authority convincingly, then you will have to make sure that you have great graphics to go with it.
The only time when you do not need good graphics to go with your product is when you have properly branded yourself as a guru and thus all you need to build trust and confidence in your product is a picture of you. Therefore, when it comes to graphics, make sure they look good but also try not to go overboard. When marketing online where a lot of the information products are not tangible your graphics and covers are all there is to help customers relate to the things that they are planning to buy. Don’t let your customers think that they are buying something intangible, instead show them a product cover so that they can have a visual of the virtual item that they will pay for which usually helps improve your sales volume.
Tracking is one of the essential strategies that you need to implement into your online business if you are planning to go for the long term. If you have a product that is doing well, tracking and optimizing your sales page and sales funnel will definitely help you get more sales from the same amount of traffic. If you are planning to switch traffic to a different source or if you want to know how your JVs are doing, tracking is a must.
The idea of tracking your sales page has been there for a long time, and this is because it remains as one of the most important and useful tools to an internet marketer until today. Traditionally for offline marketers, tracking is not a viable option due to many reasons such as the limits of technology and the hassle it would take just to track a campaign. However, tracking your results on the internet is rather easy and there should not be any excuses not to track unless you don’t care about your business in the long term.
Why do you need to track?
The most important reason for you to track your business is so that you can see your business in a better perspective. You can immediately tell if you are going to make money or not with proper tracking and you can tell if you are doing the right things or not. With good traffic tracking you can even minimize your losses and you can tell if you are sending the right traffic to your offers or not. If the numbers look good then you are on the right track, and if the numbers are looking bad… then you might have to see what is wrong with your marketing funnel and try to tweak it for better performances.
Most successful gurus who are in it for the long term will tell you that there is NO marketing without proper tracking. In fact, when we say NO marketing, we are referring to marketing in the dark as you won’t know what is going on. Some even prefer to call it hope marketing where all you will be doing is that you do what you have to do and after that you will sit there, pray and hope that it will all work out. Professionals do not do that and if you want to success you should follow in the footsteps of the professionals.
The good news is that tracking tools are very readily available these days. While some of these tools are quite expensive there are some of these tracking tools that are free to use. If you are on a low budget, just go for the cheaper tool or the free ones. Any tracking is better than no tracking so just go for whatever option that is available for you and stick with it. If you are an advanced marketer and wishes to get more tracking ability out of your tools, then you should consider some of the more expensive tracking tools out there. You will be surprised at just how much more you can get back from your investments in these tools.
The first thing that you will want to track is to track your website analytics. Website analytics are stats like the amount of traffic that comes to your site, who and where your visitors come from, and how many of them are unique visitors and how many return visits are there in your traffic.
This is very important information that you will need to understand because you can then optimize your site to be ready for the kind of traffic that you will receive. If you see that your visitors are mostly coming from a certain country then you might be able to tweak your site to help people feel at home or etc.
Sales and conversion tracking.
The next important statistics that you need to absolutely track are sales and conversion tracking. This is perhaps the most important numbers that are critical to your business’ success because they relate to the amount of money you will make. One warning however is that, you might need to test a few of your trackers to ensure that your tracking is actually accurate and working. Sometimes there are tracking softwares out there that just don’t work like it should be.
Once you have good tracking software on your site, it is time to send in some live traffic and wait for the sales to come in. Make sure you test with a significant amount of traffic first before you decide that your tracking result is accurate. Of course the higher amount of traffic tests with the better the accuracy. Should you find a bad number in your sales and conversions, you will then be able to start tweaking and re-test it until you reach a satisfactory range of result.
Click and Eye Tracking
The next kind of tracking that you will want to employ into your marketing strategies is to use click and eye tracking. You will want to know where on your sales letter are getting the most clicks and where are the eyes of your visitors. This is usually done with heat maps and other advanced feature of your tracking tool.
This kind of tracking can show you exactly where your sales message is failing you and you can tell which part of your sales message is getting the most attention. Some trackers can even tell you the exact point where people are leaving your site and hitting on the close button. With this information you can very easily tweak your sales letters and sales page and improve it to work optimally.
The marketing methods that we see on the web are extremely vibrant. We see modifications every so often and one would really have to pay attention in order to sustain. And lately individuals are gathering into the globe of social advertising and within it a brand-new marketing medium was born and it is called infographics. Infographics is the new fad for today’s marketing methods.
Infographics are created to inform vital truths and they are usually joined reasonable and understandable visual graphics to assist the comprehensive level of the info that is being shared. They are stunning, eye-catching, efficient and valuable. They could nonetheless be fairly costly in some cases. However, we will discover several of the reasons you ought to consider utilizing infographics in your marketing strategy toolbox.
Bad Checking out Retention Price.
It is no secret that individuals generally do not continue reading their PC screen and online. Individuals often scan quickly and skim through components these days. It is essentially part of the humanity to do this and this comes as no surprise too. Our daily lives are pretty much pounded by too much marketing strategy content. It can originate from e-mails, guides, papers, billboard signs and virtually all over we go.
Exactly what this indicates is that individuals are typically busy and they are exposed to too much information. Normally when you are active you will have the tendency to skip and give up several of right stuff in your life in order to gain additional time. Likewise when you have too much information, you will wish to tone down the quantity of info that you obtain each day by picking just exactly what is essential for you. Hence the typical reading loyalty rate of a site visitor to a created text is very bad. Yet this is where infographics is available in.
The concept of infographics is to share a message efficiently utilizing aesthetically promoting graphics with the least quantity of text used as possible. People seem to be able to keep their attention better on an infographics than they ever before can on a wall of boring and countless text. Reflect the last time you saw a massive quantity of text placing right in front of your display. Your brain will immediately try to attract you far from reviewing all the content. Nonetheless, when you see a wonderful looking photo, your eyes will instantly stick to it and you will certainly find that you can concentrate so much better on the photo instead of a lengthy write-up.
Infographics are understandable.
As a human, we are usually aesthetically sensitive. Exactly what this suggests is that we normally are able to translate visual info a lot quickly that composed text. By using infographics we can efficiently make intricate text and written job quickly comprehensible to your target market. People will certainly be much more responsive to your advertising and marketing materials.
Envision that suddenly your target market begins to take in all the details regarding the issues within your particular niche; you will be able to inform them more effectively then attempt to sell them a remedy. The power of infographics is not to be underestimated. They will be a part of the future of advertising. When you take away the black and white of the typical written text and replace it containing brilliant and appealing colours, you will additionally be able to get more focus on your infographics as well.
Short attention span.
An additional big issue with advertising at presents is how we can battle with individuals containing attention deficit disorder. The problem is that this group of individuals joins the majority. People with short attention spans will discover it challenging to stay on your webpage for long and they will absolutely discover it tough to also read through everything that is on your webpage.
When this occurs, we long for something attractive to keep their attention. We need something that isn’t really boring and something that will in fact feed them what they have to know all about when they have your internet site. That answer is infographics. It is no surprise now to why an increasing number of internet marketers in several specific niches are starting to make use of infographics to obtain the attention and make money from it. The fascinating point below is that people are in fact utilizing infographic design sales letter and it works wonderfully. Given that every little thing is new it is no surprise then that infographics are an instead a fresh principle and not overused which also clarifies why it is quite efficient already.
Creative infographics not just attracts examinations, it will also attract a particular amount of interest and at the same time makes your customer smile to make sure that they could absorb more data willingly.
Why must you make use of infographics.
Undoubtedly, infographics are generally used on social media blog post such as on Facebook and Pinterest. You could upload them into your blog sites also to provide your blog site a fresh content that isn’t really as well text heavy. You could even turn them into PDF reports and provide them away for free and hopefully earn some sort of viral web traffic in return.
There isn’t a best place to use infographics yet something is for sure you can’t utilize them on a video clip website like Youtube as it won’t be as efficient as it should. The use on infographics likewise assists enhance how individuals check out your company. You will be viewed as the business innovator and you will certainly earn a bunch of depend on, respect and also a lot more brand understanding.
A sales letter is like your full time sales person that will engage your site visitors automatically. The best thing here is that your sales letter works 24 hours a day, 7 days a week without fail. Your sales letter is only paid for once and thus your cost is kept very low. All you need to do is ensure that your sales letter converts like a boss! Now in order to have a good sales letter that work, you must first ensure that your offer is indeed a good one. No marketing in the world can cure a bad offer. Once you are sure that your offer is wonderful, you should proceed to create a good sales letter. Let us break down some of the important elements that should appear on your sales letter.
Perhaps the most important thing you can have in your sales letter is your headline. What does a headline do? Well the headline’s sole purpose is to actually attract the attention of your site visitor, show your site visitors that this will be worth their time and also make sure that your site visitors do not leave your site early.
There’s a Chinese saying that goes something like this “A good beginning usually means that you are half way there”, and to apply this saying to a good headline is very appropriate. Your headline can make or break your campaign. In fact there have been many tests and studies that show just how important a headline is to a marketing letter. Without a good headline you stand no chance to get your target visitors interested in your marketing message. Only when your headline is doing its job will you get people to spend more time on your web page and read what you’ve got to say.
Imagine a sales person who approaches you can just start pushing a product to you and ask for money? You will reject him within seconds. However a good sales person will approach you can try to highlight the problems that you might have and tell then tell you that they can help you solve your problem. The difference will be immense. Get your headline right and you should be good to go.
Sub headlines are a very important element within a sales letter. We all know that humans and site visitors tend to scroll and skim though contents especially on a sales letter. What your sub headlines do is to actually summarize the entire paragraph for them and these sub headlines will often serve to stop a skimmer and get them back on track.
Many times, when serious buyers are actually reading your sales letter, your sub headline can serve as a rest point to your visitors. What this means is that the readers do not get a wall of text and they get to take a break every time a sub headline appears. Therefore always make sure to insert relevant and interest subject headlines in order to help your readers concentrate better on your body content.
Body content of your sales or service letter.
Now the next element of a sales letter is obviously the body of your copy. The general rule of writing a sales letter body is to make sure that your copy is not boring and instead you should try to be as compelling as possible.
A good way to help readers understand your product is to use bullet points in your body copy. Bullet points are easier to read, easier on the eye and the best part is, they get read more often than a wall of text and this is probably due to the fact that they look a lot more organized. When you are writing your content, make sure that you give enough ample space in between paragraphs and make sure that you have a paragraph every 3 to 4 lines of text. What you are doing here is to essentially give a lot of white space on your sales letter.
A very famous copywriter cum marketer once said that the best way to convert a site visitor into a sale is to actually make the process as smooth as possible and take away any sort of rejection that might exist. And if we think about it, eye strain is a big factor and it could demotivate anyone from reading your letter. Hence giving ample white space to help users read your letter will definitely help you improve your sales numbers.
Money Back Guarantees.
Placing a money back guarantee helps take away the risks on your buyers. This is a must have element in your sales letter when selling online. The main reason here is simple. People are very skeptical of buying stuff online because of all the horror stories of being scammed and such. However with a money back guarantee, the risk is not on them but the risk is actually on the merchant which is you the internet marketer. This will help people to decide much easier to give your product a try. If your product isn’t suitable for them, then they could easily get their money back. Hence don’t get caught with a sales letter that does not offer a good and strong guarantee period.
The next element that you should take note of is the post script section. Two of the most read sections of a sales letter is essentially the headline and the postscript. As you might have heard, people usually skim and scroll through the sales letter and goes right to the price. They want to see how much is the product before deciding if this is something within their comfortable price range. With a good post script you can be sure that after they scroll to the bottom of the page, they will arrive at your post script. Use this chance to get your visitors interested and read your entire letter. With a good post script, you could usually change the mind of your site visitors and persuade them find out more about your product.