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The true power of call to actions.

The typical human beings are screaming to be led by a leader. As a marketer, it is your job to take your visitors by their hands and guide them towards taking the actions that you want them to take. The good thing is, we marketers know this very well. Hence one of the most famous marketing tactics that we see being used today is call to actions. Humans are not prone to take actions instead the average human needs to be lead into taking actions. This explains why the use of call to actions has been seeing great results throughout the history of marketing.

It is safe to say that the call to action is almost as important as your headline. Your sales headline is what gets your average prospect to start and read your sales message and your call to action is at the very end of your sales message to get them to actually take action. Where there is a strong beginning we should always end it with a strong ending and there is no better tool to get the job done than a simple yet effective call to action.

Why do we need call to action?

One of the most obvious reasons why we need to use call to actions is that we want to make sure that the site visitors know what to do next. That is why call to actions is usually very detailed in what the users need to do next. For example you will use a call to action that says ‘Click here now to grab a copy of my extended … before it’s too late’. We can see clearly here that the call to action actually has a sense of urgency to it as well.

The more precise and clear your call to action is the better response you will be able to get from it. Be careful not to use confusing call to action. The more simple it is the better because we do not want to get anyone confused with what to do. Without a call to action, most of the time people will just move intuitively and on the internet the intuitive ‘x’ button is just one click away. Therefore make sure you always have a good call to action to avoid people from closing your website intuitively.

Where should you place your call to action?

There are many places you can use a call to action. The short answer to this question is that you will want to use a call to action whenever you want someone to do a specific task on your website, blog, sales letter or emails.

You will use call to action when you want people to subscribe to your newsletter. A good example to get people to subscribe is to use a call of action that sound like this ‘Just fill in your name and email address below on the white box and we will send you this wonderful gift right away’.

Take extra note of all the details on the call to action. Since they are required to fill in both their name and email address in the opt-in form to subscribe, we will explain it on the call to action. Some call to actions is shorter and some are longer. Whether it is long or short, it should be precise and understandable for the site visitors.

If you have a blog and not selling anything on your blog post, you should always end your blog with a call to action to get them to read more of your other posts or get them to subscribe to your website’s newsletter or etc. This is so that they do not just use the close button and leave your website. If you do not provide a path for the visitors to move on to, you are essentially leaving your blog visitors hanging and not knowing what to do. Hence, try to use a good call to action at the end of your blog to direct them to more good content or get them to leave their contacts so that you can reach them again in the future.

If you want your visitors to contact you directly for more information, you need to show them where to do it and how to do it. All these details do make a difference. Imagine yourself in the shoes of a site visitor that is desperate for help to solve their problem. They will arrive on your website in a panic and in their search for aid, they will quickly move on to the next website if they could not figure your website out. However, if you place a huge button that says… ‘Need Help? Click here to contact us now!’, the visitor will know exactly what to do and contact you via your support form or phone contact that you provide on your website.

On a sales letter, you will need to use a strong call to action to close your sales each time your visitor reaches the end of your sales letter. Let them know that they are in good hands and that their purchase is secure and then slap them with a definite call to action that goes ‘Don’t hesitate anymore, get yourself a copy of Product X now by clicking on this BLUE button below. Don’t worry because your purchase is secure and protected by our money back guarantee’. Note that not only are you showing them how to purchase, you are also reassuring them that they are not making a mistake. When used correctly, a single call to action could make a huge difference to your marketing efforts.

 

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Have you heard of any of these online business myths?

If you are new to the online marketing world, you will definitely be bombarded with many of the new offers that get unleashed on a daily basis. In fact, even if you are already a veteran you will still get a lot of these marketing offers mailed to you daily. Everywhere you go, you will be fed with many of the marketing messages that are actually far from the truth. That’s right, there are a lot of marketing myths being spread and they could actually set a newbie in a wrong direction and it could cause a fresh internet marketer to stray from their path towards success.

Hence, you should always try your best to arm yourself with the knowledge on what these myths are and only then will you be able to identify them as they come along and avoid getting trapped or fooled by these marketing myths. Therefore, without any more delay, let us take a look at some of the more common marketing myths that we see today.

You can do it all by yourself.

Many marketing message seems to use this myth to indicate that internet marketing is very easy and that you can succeed without any help from anyone else. This is in fact a lie. Of course, you could make a few sales or two if you are working alone, but if your goal is to succeed and make a lot of money online in the shortest amount of time possible so that you can enjoy a life full of freedom, then you probably won’t be able to do it if you are all alone. In fact, we human beings are not perfect. What this indicates is that humans are not able to do everything perfectly. Every individual has got their own strength and weaknesses.

So the best thing one can do if they are in it for the long run is to quickly identify what you are good at and accept them as your strength and then find out what your weaknesses are. You should then focus on where your strength lies and also try your best to outsource your weaknesses so that you won’t have to worry about doing a bad job at it. Marketers who believe that they can do it all by themselves are in for a nightmare. Not only will you be busy working extra hours all the time, you will find that you have without a doubt turned into a slave to your business.

Ironically, most marketers have gotten into internet marketing seeking for freedom, but when they try to do everything alone, they will never be able to enjoy this freedom that they seek. Instead those who are working smarter instead of harder will actually use the leverage on outsourcing their work and get things done much faster and thus they will also get to see results a lot earlier than those are trying to go along with the workhorse strategy. In fact, in you take a look at all the ‘successful’ gurus out there; almost none of them are operating as a one man team. Most of them have a world class team that gets things done effectively and efficiently allowing them more time to… play.

Hits are a good measure of success.

Contrary to popular believe, the amount of traffic or ‘hits’ to a website does not indicate how well a website is actually doing. It could tell us that the website has a certain amount of traffic or how popular a website is, but it does not tell us how much money the owner is making. In fact, hits can be ‘faked’ where you could actually use softwares or hire people to get you more ‘hits’ to your website. This is commonly done by those who are looking to sell their website and they want you to believe their website is doing rather well.

Hey, if the website gets 100,000 hits a month, then that site is valuable right? Wrong! First, you need to know what traffic the website is getting and if the traffic is targeted or not. Next, you need to see if you are able to monetize this traffic or not. More after than not, these high traffic sites could be getting ‘junk’ traffic or useless traffic and we all know that these kind of traffic is just no good for monetizing.

Therefore if you are looking to buy a website that boast of high ‘hits’ per month, you should do your homework and be extra careful not to get scammed.

Anyone can succeed in Internet Marketing.

Unfortunately this is a myth as well. There is a saying that goes like this… when there is a will there is a way. But if there is no will… then that would mean ‘no way’ at all. The same goes for internet marketing. If you are willing to do everything that is required to make money then you will most likely succeed. Unfortunately, a vast majority of the people online is not willing to sacrifice and their characters and mindset were never cut out to be a successful online marketer.

Even worse there are internet marketers out there who hates being marketed to or hates to market to others. How are you going to succeed if that is the case? This thus concludes that not everyone can succeed in internet marketing, but, if you are willing to learn, change, adapt and improve, you do stand a good chance.

Killer copy is the secret to sales.

A killer copy is not the secret to sales but it is a good secret to conversion. To get sales you will need to place this killer copy in front of target traffic. If you place a killer copy to someone who is not interested in your offer or niche at all, then your killer copy is nothing but a junk or spam in the eyes of your uninterested traffic. Hence always make sure that your audience and sales letter are on the same page and together this will become your secret to a lot of sales.

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How to earn money online after getting broke.
Many people flock to the online marketing scene after getting hit hard in life. There’s no doubt that the hardest part in life is where one needs to get back up after a huge fall. However, one should never lose hope and instead they should try their best to work hard and smart to get back on track. There could be much reason how someone could be faced with such a problem as getting laid off, or fired from your job or a Google account ban or a failed joint venture.

Whether one gets broke before or after they started an online marketing; you must understand that when there is a will there is a way. Although it will undeniable going to be an uphill battle, often you will find that your determination and will power will be put to constant test but it is definitely not something your perseverance could not handle. Below are a few of the essential steps you need to take to help you ease the pain of your journey back to the top.

Cutting cost.

The very first thing you need to do when you realize that you are financially in trouble is that you will have to start cutting your monthly cost. You should budget all your expenses so that you are operating and living on the bare minimum. This step is essential and it should always be your first priority. Reduce your cost to the minimum and make sure you are not spending on anything unnecessary. If you are planning to use some of your savings on advertising or marketing you must make sure that there is a guaranteed return for your money.

Without any guaranteed return you will be taking on a huge risk. Therefore, at this stage it is best if you could avoid spending on things that are based on speculation only. Instead if you need to get traffic for a product or an affiliate offer that you wish to push, you could always look into using free traffic sources that are available online. Some of the ways you can look into cutting cost is to sit down and make a list of the things that you need to spend money on every month. Are you maintaining any loans or monthly commitments? The smart thing to do here is to actually cut any debts that you may have and then make sure that you are spending only on the things that you need.

If you were planning on a vacation before, then your vacation will need to wait and be put to a halt. Save on your daily meals and reduce cut down all your expensive expenses. When this is done right, you should be able to cut down a significant amount of your monthly survival cost. This should ease up on the pressure that’s on you a little and buy you a little more time to get back up.

Find a side income while you work to build your business.

The next thing you need to do is to find an immediate side income while you are working to build your business online. The income does not have to be big but it should be able to help you sustain your monthly expenses. Hence you could be ‘working’ for a guru or mentor or you can try some freelance job online. Providing services can be a very good way for a side income. More often than not, some marketers actually turned this side income into a full time income and never looked back. One can be a champion in any aspects in life as long as you are willing to put dedication and focus into what you do.

Nevertheless, if you are not into service providing work or doing a freelance job online and you are more into the mainstream marketing stuff, and then you can start building your business while working for a side income. It is possible but it could also mean that you will need to work extra hours every day. It might sound hard but when you got your back backed against a wall and there is no way out, all this extra work will seem to be fairly easy and you will find that you will be able to work more effectively when you are actually pressured. Needless to say the most important reason for one to get a side income is to reduce the amount of pressure off your shoulder and that you will not have to starve to death while trying to get your online business to take off.

Survive the learning curve

If you are entirely new to the internet marketing game, then you must first survive the initial learning curve. Now don’t get me wrong because there are a lot of things you will need to learn even after the initial learning curve but because you are running on a very tight budget, you run the risk of spending money for the wrong ‘course’. Hence, if you have to invest in a course, make sure that you are buying on a course that has a high reputation. The fact of the matter is, a lot of the information that you will need to succeed online could be available for free. All you need to do is search for it on blogs and forums that are available online.

Once you decide on the business that you wish to start, the best thing to do next is to actually start. Do not wait until you’ve learned everything you can about internet marketing before you start because that can take up to years and even after that there will still be new things to learn. Take massive actions on what you learn and you will learn by doing. Learn to network and communicate with other marketers out there who are willing to help via forums and seek the opinion of others before making a big decision. This move can usually save you a lot of trouble and wasted effort. Embrace pressure, work hard and get focused, you will definitely be able to get yourself back up from your fall and you need to start believing in yourself and that good things happen to those who never gives up.

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A business person’s job.

So you want to be a millionaire. You set off to make money as an entrepreneur and you stumble upon internet marketing. Making money online definitely has its persuasive points such as the fact that you do not have to work for other people and that you will only have to work from home on certain hours that you choose. The promise of wealth is great and the dream of freedom can be achieved.  However, many people started their own business without knowing what is in it for them.

In fact as an internet marketer you have your own responsibilities. Sure you are not working for other people, but you are in fact working for yourself. You are not making efforts to please anyone anymore but the truth is… your responsibility has actually increased. If you have to work your business to bring in profit, you owe it to yourself to do it. Even if you hire workers, they might not take up the responsibility entirely. Instead nobody cares if you are earning any money at the end of the month or if you are starving to death.

This then means that the only way for you to get to success is that you need to take massive actions and be responsible for all the actions that you take as the business owner. In fact, when you are first starting out to get your business running, you will feel like you are actually working… the only difference is, that you are now working for yourself and that in addition, all the pressure of decision making is on you. You will be the one calling the shots, you will be responsible for all the profits and loss and you will need to be the one to feel the pain if you go over the budget with no return to help you ease the pain.

So, the truth of the matter is… it’s not always easy being your own boss especially if things isn’t going your way and you are getting more and more desperate each month trying to meet ends meet. This kind of thing happens every day in the internet marketing world, and only a certain kind of people actually makes it to the end game to enjoy the freedom and wealth that they started out for.  This then brings us to the next question, what exactly is the job scope of an online entrepreneur.

Calling the shots.

Well for starters, you will have to get used to the fact that no one is there to help you and that you are on your own. Nobody is going to be yelling at you anymore so you will have to wake up early each day and hold yourself responsible for the work that you will try to accomplish each day. As the boss, sure you are allowed to work anytime you want but it is best for you to be disciplined and work on a fixed hour each day consistently. This will train your mind and body that when it is time to work, you will get your game face on and you will try your best to get things done.

To speed things up, you will normally have to delegate and outsource some of the work that you are not good at. Otherwise if you are going to attempt to get everything done all by yourself, you might end up getting nothing done at all because you might be blocked with some technical difficulties, or you will find your project halted for a long time because you are forced to ‘learn new’ stuff in order to get a certain amount of work done by acquiring new knowledge first.

Looking for the biggest profits.

As a business owner, your number priority is always to look for the biggest profits that you can earn in the shortest amount of time. Therefore to be able to achieve this, you need to be able to understand your target market well enough. You can’t go to a niche with everyone selling at a $10-$50 price point and hope to do extremely well selling a $997 product that no one is accustomed to.  While it is possible for a reputable guru with sufficient  branding and reputation to make it happen, as a newcomer, you are better off trying to go with the flow of the niche first before attempting something that is revolutionary and totally out of the ordinary.

Hence your job as a business owner is to understand your niche and try to find out the keys to selling your product at the optimum price and while getting a good conversion rate at the same time. You do not want to be competing with your competitors by price which means your product needs to be unique and worthwhile to your buyers. If you are doing things the same as everyone else, you will find it hard to churn out a good profit because you are competing without an ace in your hand.

Lowest cost possible.

The next thing you must absolutely try your best is to actually cut as much cost as you can. When you are first starting out, it is needless to say that your budget is usually very tight. Hence you need to find out what others are doing, and how you can do it better at a cheaper cost. You need to be careful with what you are sacrificing here to get a lower cost to your business because you will want a certain amount of quality to be intact so that you can still have a competitive edge when you are facing off with your competitors.

Getting the fastest return.

This is what every good business person excels at. It is not how much money you make, but how fast can you get a return from your projects. If you are only making money once a year then you need to bump up your speed in churning out products or launches. The faster you complete a project, the faster you will be able to earn and the more you can earn each year. Learn to work faster and use the leverage that is all around you and you should get a speedy return every single time.

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How to use psychology in internet marketing

The power of psychology has always played a huge role in marketing. In fact it should be safe when we say that marketing is the ability to utilize psychology to help us make money. It would then also make sense if we were to say that if there were not psychological tactics in your marketing message then your marketing efforts probably won’t be as effective as you hope it to be. This fact rings true in the internet marketing world as well.

Since the beginning of online marketing, expert marketers has actually tested many varieties of marketing strategies in hopes to improve on the campaigns that they are working on. The discovery of new techniques and tactics are all based on some of the principles found in psychology. Hence let us take a deeper look into some of the common and effective psychological tactics used in internet marketing today.

Be believable.

The first psychological tactic to make it into this list would be the ability to make you sound believable. When we are marketing online it is rather hard for people to put their trust in you simply because they do not know who you are, they have never seen you in person and for what they know you are merely represented by your sales letter or sales message.

Hence, building trust and getting people to believe you are a must. Therefore you have to include a picture of yourself, your contact information, your achievements and everything that is tangible to help you look more real online. Otherwise people will have to put their trust on a ‘ghost’ and that is rather hard for people to accept when there are so many stories of scam everywhere these days.

This also means that when you are presenting your ‘story’ in your marketing message, you need to make it sound believable. Some of the worst marketing sales message that you see today on the market is so ridiculously fake that it triggers a scam alert in your mind. If you are doing this for the long term then you need to start building trust with your customers and prospects from day one. Hiring fake actors will just turn off a lot of your customers.

Be in the business of solving.

The next psychology that you will want to take notice of is that you want your customers to know that you are a problem solver and you’ve done this countless times for others. What you’ve got to do here is to actually prove to the world that you’ve done it before and you can do it again for your customers. This is achieved by placing testimonials and showing live proof of the effectiveness of your strategies. If you can just show your customers how your product can help them solve their problems, they will be willing to spend money on you because they know that it’s going to worth their money (since you have proven that your product works).

Another good thing about this is that as an extra bonus, you get to show people that many other people before them have decided to invest in your offer. This shows your clients that they are not alone and that he or she won’t be making a mistake if they were to place their trust in you. Psychologically speaking this is helping people put even more trust in your product since they can see that others are successfully using your product to solve the same problem that they have.

Using Emotions.

When it comes to using psychology in your marketing, you should always look into the power of emotions. Humans are emotional beings and if you play your cards right, you can tap into the emotions of your customers and this could potentially drive you a lot of sales.

One of the more common emotions that marketing experts will aim for is fear. Some good examples of this is such as the fear of losing out, the fear of the future, and the fear of the unknown plus much more.  Since humans make decisions mostly out of emotions and less with logical thoughts, marketers have found ways to smartly trigger the buying emotions of a normal client. When applied effectively, you can get your customers to actually feel the ‘successes’ of using your product even before they buy them.

Shifting minds to after a purchase.

Perhaps one of the best ways to get people to buy your product is to shift the minds of your customers as if they’ve already bought and enjoying your product. Try to avoid indicating that they are still in a buying process. Instead speak to them as if they are already enjoying your product, and get them to imagine just how much better life would be. This is also known as selling the dream. Please want to buy stuff that they want and not the stuff that they need. Doing this will help you get the best results for your marketing campaigns.

There are of course many more psychological tactics out there. Some of them are very effective while some are not as good. One thing is for sure, the best tactics are usually seen used by the top marketers out there. Hence once can actually learn a lot just by studying some of the sales message and tactics that the gurus use. We can really learn a thing or two from them even if we do not buy their stuff. Make sure to use what you learned because applied knowledge is the real power to success.