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In the course of your support sessions, both you and your client have actions steps to take. Both of you need to be committed and accountable to each other. These are tasks that must be completed between support sessions in order for you to move forward.

Get Client-Generated Steps

The action steps created in your sessions work best if they’re client-generated. If you lay out a plan and tell them what to do, they’re far less likely to actually do it than if they’ve chosen those steps themselves. You’re not the boss but rather a support with years of experience and knowledge your client lacks. Ask for their inputs first and then help them modify the support steps. Make sure all action steps are chosen by consensus.

Verbalize the steps

When your client suggest something they should do and you recognize it as a suitable action step, ask them something like, ‘Is that the step you want to take?’ They should then say back to you, ‘Yes, that’s what I’m going to do.’ What this does is take a suggestion and turn it into a task to be carried out. Verbalizing the task solidifies it in your client’s mind and makes them visualize getting it done.

All action steps for both you and the client should be written down. Send the file to them by email or through the chat service you use with your helpdesk.

Make Reminders

It may be a good idea to set up a reminder system. Your client may get busy and forget that they have something to do. You can schedule email reminders and send them to your client. The reminders should reconfirm the details of what needs to be done. Some Helpdesks automate this by using an email autoresponder for clients. As long as you’re doing this, you might include daily motivation tips or inspirational quotes to nudge them along.

Get Out when Getting Stuck

Create a plan for how to deal with challenges if a client gets stuck on a task. You might agree on a certain number of out-of-session emails they can send you with questions. Outline clearly when they are to contact you and when they should not. If it’s not a critical task, you can ask them to move on to something else and you’ll deal with it in the next session.

Encouraging but Firm

Be firm about these action steps. Remember that when your clients take action and work toward the goals, this empowers them. Failing to do so weakens their commitment to attaining the goals. Make sure your client understands that if you’re strict, it’s for their own good.

Reward and Acknowledge

Whenever they complete an action step or sub-goal, give them a great deal of praise and acknowledgement. People have to be shown the progress they’re making. Hold mini-celebrations or send emails that say, ‘I just wanted to let you know you’re doing a great job.’ This keeps their commitment strong and builds confidence.

No Should’s or Ought’s

Whenever communicating with clients, avoid equivocal language or words such as ‘should’ or ‘ought.’ Replace them with decisive words like ‘will.’ Instead of ‘what should I do to help’ they should ask ‘what will I do.’ This is a small detail but it has a powerful psychological effect.

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More Shocking Stats From The Internet marketing World.

Internet marketing is a booming industry. This does not come as a surprise because the idea of not having to work for other people and making money from your own doorstep is quite frankly, very enticing. People love the idea of freedom and not being in the rat race. In fact during the recession, there exists a rise in the amount of new internet marketer because people are flocking towards the internet in hope to find an alternate income for their daily lives. Hence the internet has turned into a new home for people who are looking for a way out of the rat race and to some the internet has turned into their sole provider for a full time income.

Now, the internet has offered so much opportunity and it is always changing. The dynamic nature of the internet has caused the rise and fall of many internet trends and as an online entrepreneur; it pays to be in the know. Here are some shocking stats on the internet that you should know so that you can adapt your online business accordingly.

Businesses that come from blogs are approximated to be 55%.

Yes, that is right; this statistic is telling us just how big of significance the blogging phenomenon is to the online community. More and more people are accustomed to buy stuff from a blog and thus the ideas of selling an affiliate product by writing affiliate reviews on a product is definitely a great way to make a living online. Gone are the days where you have to worry if people will be comfortable buying stuff from a non-commercial site. This statistic has shown us just how powerful a blog can be and how you can use it to make money online.

Therefore, if you do not have a blog of your own, it will be a great time to start today. In fact, starting a blog is not that hard at all. All you have to do is get a WordPress blog installed and then make sure that your blog is updated consistently every day to gain the initial attention. Once your blog has a consistent traffic, monetizing a blog should be a breeze. The hard part is actually maintaining one because it takes a lot of time and work to run a blog that gets noticed.

Over 80% of online business owners claim that Facebook is a critical strategy in their business.

As crazy as it sounds, Facebook does matter. The existence and power of Facebook to influence your business can no longer be ignored. People are living in a Facebook era these days and there has been no sign of stopping. Facebook is getting so strong each day that they actually pose a threat to Google themselves. Gone are the days where Google can claim that they own the internet because now, with Facebook, you can see the traffic and the time spent on Facebook by an average person far surpassed those who do a quick search online. In terms of usability, people only use Google when they feel like they need to search for something, but in Facebook, it is a ‘hang out’ and ‘social’ place for the residence there.

In fact, there is an alarming growth in the amount of people who are actually hooked to Facebook and they start to ‘post’ whatever minuscular and unimportant details of themselves on Facebook every other minute. These obsessions on Facebook can turn into an advantage for marketer and one of the best things is… it is free to use. You do not have to use the paid advertising in order to succeed on Facebook and you will still be able to utilize it to make a significant impact to help grow your business.

Over 88% of Internet Users will do research on a product before they buy.

That’s right… people are getting smarter and since the internet is so available to them there is no reason why people should buy by impulse anymore. This means as an internet business owner, you need to not try to get people to buy via impulse but instead you should provide as much information chunks as possible for your prospects and help them decide from their avid research, that your product is the best they can ever buy.

This gives people the confidence in buying and after the purchase they will feel rather proud of their purchase because after all the research that has been done, they know that they have made the right decisions. Another way to help your business capitalize on this opportunity is to use Social media to engage with your prospects. Make use of good user experience and encourage public feedbacks on the social media platform to get some great words going for your business. All these good feedbacks will work for you on the internet for a long time. Every time people look for your product, they will be able to see other happy customers that rave about your product and if that does not get you more profit, nothing can.

Be careful when handling negative feedbacks and treat your customers with respect and you should be able to handle all the problems in your business. One day, this consistent growth in feedback and the quality of your product will move your product into the top dog in the industry. What this means is that you have branded yourself well and people will think of your product first whenever they have a problem that your product can solve. All you have to do then is to maintain the quality of your product, update your product often so that your competitors cannot overcome you and lastly, treat all your support questions and feedback as a way to get your business into a greater level.

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Email Subject Lines That Work Wonders.

The undying power of email marketing is undeniable. Since the very beginning of email marketing, it has worked wonders for email marketers and brought tremendous wealth to those who spend the time to build a strong list and taking good care of the relationship with their list. One quick broadcast to a responsive list could mean thousands of dollars that go into the pocket of the list owner. What this ultimately is… it is like the ability to print out money. There is no doubt then, smart marketers will try to put in the effort to build a huge list for as a long term strategy. It does however take some skills to get write great emails that get opened and read.

Those who are good at this will reap in huge benefits from even a small list because you get a lot more people on your list opening your emails and this then precede into getting your emails read, links clicked on and sales made. So how should one write a good subject headline to get their emails noticed and opened? Below are some pointers to help you out with your email subject headlines.

Is your headline useful?

The first element that should appear in your email subject headline is if your subject headline is useful or not? You need to understand that the real problem with email marketing these days is that everyone is doing it and so this creates a huge amount of emails received by an individual every day. People will scan through their Inbox every day in search for personal emails and emails that actually matters to them. All of the other emails they get will quickly be deleted and some would even end up being marked as spam. So if you are a smart marketer, you should realize by now just how important it is your subject headline is.

You see, not only should your subject headline be something important and helpful so that it gets opened, your subject headline need to be able to avoid getting deleted without even getting a chance to be read. Hence, whenever you want to write your email subject headline, place yourself in the shoes of subscribers and ask yourself this question… ‘Is this email going to be useful to me?’. If you cannot get a solid answer from this question, you need to go back to the drawing board. Too many marketers leave this to chance which is why they are not getting the amount of email open rate that they desire.

The good thing when you are doing this consistently with your email subject headline is that the more times you get people to open up your emails, the more people will start to trust you and the more the brand awareness will work for you. This is because people will remember you if they notice your subject headlines and open the email to read it. Every time they feel the urge to open your email to read what you have to say, you are actually building a strong impression on them that tells them that you know what you are doing.

A sense of urgency.
The next element that you should place into your email subject headlines is to make sure that your email has a sense of urgency. Never give your subscribers the choice to read your email later on. It will only get your emails deleted. The battle of attention in this world that is filled with marketing noise has reached to a very uncomfortable height. If you do not pressure your subscribers to read your emails now, then you probably won’t be able to do it anymore later.

It’s a now or never situation and you are responsible to get these important elements correct in your email subject headline. If your headline has a sense of urgency, then you will see a tremendous increase in the open rate of emails. Of course, you can’t expect to have a sense of urgency in all your future headlines because if every one of your headline is urgent then none is. Time your emails right and place urgent headlines when it matters the most. If you are promoting for one offer, make it a habit to promote it for the entire week and send out around 2 to 3 emails for that product. This way you can place the urgency headline in one of the emails that you send out that week. This will greatly improve your overall email marketing campaign.

Compact Subject Lines Is The Way To Go.

As you might have noticed, there is a word limit to your subject headlines. Although you can place quite a few words in your subject headline even with the word limit that exists, you should know that not every single word will show on your Inbox and this differs greatly from one email service provider from another. This usually means that you need to keep your subject headlines for your promotional emails as compact and as short as possible. It works great when your headline is short and easy to read. The longer email headlines are usually skimmed and ignored. This is a bad thing because no matter how well your headline is, if you do not pass the eye filter your email long email headline will never get read.

Try it yourself by split testing your email headlines. Send out two similar emails with different headlines where one is much longer than the other. You will be surprised at the difference of the number of people that opens up your emails with the shorter headline as opposed to the one with a lengthy one. This is a classic example of keeping it short and simple and the saying ‘less is more’ definitely applies to your email subject headlines.

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Breathing life into your content.

Content is king when it comes to internet marketing. But why is it so? Well here’s the thing. Your content is what gets you connected to your client. They will read your content and know more about you and the nature of your business. Now, the thing is, the more they read your content, the more you will be able to create strong brand awareness and the trust level between your brand and your prospects. What this ultimately means is that you will be able to get a better conversion rate for your products due to this trust and branding that you’ve build.

Needless to say, even Google thinks that you will have to be able to provide the best contents on your website if you are thinking of ranking high on their search engine and all other search engines alike. However, while it is a fact that your content will play a huge role in your online business, you should understand that a mere content is not enough. You need a content that is alive and exciting, you will need content that breathe. So how then can you come out with good quality content every single time?

Are you writing in the right niche?

Well the best place to start is to find yourself in the proper niche that suits you. When I mention the right niche, we are indicating that you should be able to understand the niche fully (and not someone who knows nothing of the niche) and then you will need to have some sort of strong interest or passion for that niche. This is a very important combination because you simple can’t write something that is decent if you have no genuine interests in the niche at all. And if you are not knowledgeable in the niche, you will also find yourself fighting an uphill battle because there will so much more work involved especially if you need to do all the research beforehand in order to write out something that is sensible.

So now we have the first piece of the puzzle. You will need to be in the know and be the one who loves what you are doing in order to be in the right direction. If you do not know the niche inside out, lots of frustration will come when you are going to try and churn content after content (say write multiple articles a day) and you will find that you will have depletion in the amount of things that you will write about as time goes by.

Inspiration and motivation.

What are your goals? What inspires you to write? Many people are writing for the sake of money. What makes you different? It is obvious that for the money alone you won’t be able to write out the best article that you ever could because you will be treating it as if it is just some work. Hence, you need a bigger goal. A goal bigger than life and that would be a goal where you will have the intention of helping other people in this world.

When you have such a strong motivation to aid other people in their lives and make other people’s world a better place to live in, you will find yourself fuel with a different energy. You will write to your level best every time because you know in your heart that that article that you are writing or is about to write can has the potential to help others succeed or solve some of their daily problem. All the hard work will be paid off when you publish your article and when you start getting positive feedback that will bring you a wonderful smile.

How do you get inspired? Well a great way to get inspired is to follow the footsteps and learn about the good things of what other successful people ahead of you have done. Is their content wonderful and so great that you wish you were him or her? If so, then these are the people that you would want to look up to and mimic them. You can be inspired by choosing the right hero who is fighting the same cause as you are. Know that when you give it your best the rest will come and that means the money and the success.

Be in the right mood.

Humans are emotional people and that is a good thing when it comes to content. You can’t expect to be like a machine and churn out one article after another and expect the results to be stellar every time. Sometimes, we need to be in tune to ourselves before we can write some of the best articles in our lifetime. More often than not, our own reality tunes us into various emotions. Sometimes, we are happy, and sometime, we get angry. It could be sadness and at times we would just feel lost. You can actually channel these emotions and energy into your articles so that your articles won’t just be dull. If you feel extra inspired today, you will do good writing for a piece about empowering thoughts and then relate it to your business.

If you are sad, you can change the negativity and churn out about your frustration to the amount of ‘bad’ things that are going on inside your niche and explain how you would never stoop so low as your competitors. Making use of your emotions will help you go a long way to bring you the best articles that seemingly comes alive. You best work might come from your worst day just be sure not to overwork yourself and keep your mental health (and physical as well) in the top notch level so that when you sit down to write, you can sprinkle a part of yourself into your work and treat it as an art instead of just another day at work.

Landing Page Mistakes

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Landing Page Mistakes That You Should Avoid Like A Plague

A landing page is a page that you would normally create to send the traffic you that you are getting. This could be any form of web traffic be it paid traffic or free traffic. For example, if you bought some traffic from a solo ad, you will need the traffic to click on your link and ultimately land on a specific web page with clever design to meet your goals. This page is known as the landing page. There are a lot of ways to improve your landing page. Firstly you will want to know what you hope to achieve from the traffic that land on your landing page.

When you have a clear goal on what you want, you can then move on to improve your landing page. Normally, marketers look to convert traffic into a lead or sale from their landing page. With proper optimization, the landing page can work very effectively to accomplish your goals. The study of making a good landing page is huge but there are some fundamental rules that you should always follow to ensure that the landing page works fine. Below are some of the common mistakes you should avoid when creating your landing page.

Bad headline or no headline at all.

One of the biggest mistakes you could ever commit for your landing page is your headline. First things first, you do NEED a headline for your landing page. This is because when people land on your page, you need to get their attention fast and you will need to leave a strong impression in their mind. The typical site visitor will only need 1 or 2 seconds to decide if they should stay on your page or if it was a mistake to ever click on that link that brought them to your landing page in the first place. If you fail to impress them fast with a good headline, you can kiss your traffic goodbye. In this modern era, internet users will not hesitate to click on the close tab or close browser button. So if you want to get your traffic to stay longer on your site, include a headline on your landing page and make it a stellar one.

Now that we know just how important it is to have a headline on your landing page, you will need to start to work on the quality of your headline. The best way to go about doing this is to understand your target niche and traffic well. When you know what ticks them off or what gets them excited, that’s what you will have to include in your headline to get their attention. For example, anyone who is desperate to get rid of a headache will respond to a headline that says ‘That Bad Headache Never Stood A Chance When I… It only took 30 seconds to watch it disappear”.

A good headline should include your best benefits and it should be a promise to solve a problem that your visitors have. From the example above, you can see that the promise to solve the problem comes first and then the solution is left out intentionally to invoke curiosity. Next, the benefit will show the visitors just how effective your solution will be. Driven by curiosity, the visitor will often stay on your page just to learn more. Using an effective headline will ensure that you can maximize your landing page’s effectiveness. Never use a boring headline or a headline that does not make sense. Do this right so that you can avoid a costly mistake if you are buying traffic or you save on your effort if you are getting free traffic instead.

Having too many distractions on your page.

Too many advertisers link their landing page to their blog post. While this seems like a sensible thing to do because of the sheer amount of time and effort they have spent on their blog, it is in fact a deadly mistake. The reason why this is a bad thing is because your blog is usually full of distractions. I am talking about distractions that come from all your other content, links, pictures, and banner ads. Your landing page should be laser focused with only one intention and that is to accomplish the goal that you’ve set for your landing page.

Here’s what happen when a certain individual clicks on your link and sees all the ‘stuff’ that is going on your blog (landing page). They get distracted and they are spoilt for choice. They have the option to explore your blog or they might click on the ads that are running on your blog. If this is your goal, then by all means, use your blog as a landing page. But if you are planning to build a list or offer a product in hope for a sale, then this is a grave mistake that you should avoid at all cost. When given with too much choice, sometimes, the logical choice is to choose nothing at all. People lose interest fast so you have to give them only 1 option and that is to read your landing page and decide if they want in or out.

Not placing the right information above the fold of your landing page.

People are generally lazy and the internet community has a habit to decide if your page is worth their time with just one glance. They are not going to read every single word on your blog so you will need to be able to give them what they want the very moment their eyes meet your landing page. Hence marketer has found out the effectiveness of the information that is shown above the fold. Above the fold simply means the part of the computer screen when your landing page loads. This means the top part of your website that does not require and scrolling down at all. Knowing this, you should always include your best arguments and best pictures on top of your landing page.

This is to ensure that people see that is important to help them decide if they should leave your page or not. When done right, your landing page should have a significant increase in the stick rate and also the amount of subscribers and leads that you get on your landing page. Never be caught with the boring stuff on top of your landing page and be extra sure that your landing page brings excitement for best results!