In internet marketing, one of the very few ways to connect with your audience is to utilize your website’s design to communicate effectively. Being able to connect with your site visitors is very important because it builds trust, and it helps build you a good reputation as well.
When you have visitors who put their trust on you, you will find it to be a very important trait to help sell affiliate offers because each time you recommend something to them, they will buy into your words and give it a try. Be sure to promote only the best products because as hard as it is to build trusts, you can lose trust in just a second. A small mistake of recommending a lesser product can destroy your hardly earned trust.
Of course, there are other ways to connect with your audiences besides a good web design, such as personal emails, or phone calls, but these tactics are reserved for the most target visitors only due to the fact that it can be quite costly and not to mention it could be quite time consuming to apply these tactics to improve connection with your web visitors.
Imagine landing on a kid’s website but the color themes are very dark and eerie. Or a simple hospital or medical website that seems to have a design that shows unprofessionalism. When this happens, your trust level on the website and the site owner automatically drops to none. This is very bad, and it could happen to any site owners if you do not know what you are doing.
Here are some ways to help you produce a good web design that ultimately connects with your audiences effectively.
Knowing your audiences
The first thing that you should always do before you start designing your website is to know your audiences. By learning about who you are trying to market to or who are interested in your website contents and offers often leads to a clear understanding of what to do next.
Hence, in this case, demographics will play a huge role in helping you grasp who your audiences are and what you should include in your website in order for your website to connect with your audiences.
Always find out who are your target markets. Who are they in real life? What are their age groups? Are the majority male or female? These demographics can tell you a lot about your potential customers, and you need to make use of this information to help you design the design of your website.
Another great way to understand your audience is to visit forums in your niche and try to learn about their culture. What are the questions that get discussed all the time? What are these groups of people concerned of? You will find all these answers to be very helpful in helping you connect with them, and you might even learn a thing or two about your target market which you never knew before this.
The layout of your web design depends heavily on their maturity. If your visitors are mostly kids, you will find that a website that has a simple design where there are fewer words and more pictures or videos to connect with them more.
If your website is targeted toward people with a higher age group, you will find that most of these people are looking for more information, and thus your content should have a mix of written text, pictures and videos to help educate them on whatever they might want to know.
Again when it comes to font, you will need to consider the demographics of your customers. Go around to other websites in your niche and find out what kind of font are usually used. Are they goofy looking fonts, fun themed or are they more mature themed?
Use a font that will connect with your target audience, and they will get a sense that you are one of them, and you understand them and thus building a connection with your audience automatically.
The most important thing you need to remember when you choose the right font for your design is to remember that you need to be absolutely sure that you are using the right font. Do not use a font that will turn off your audience.
One way to be sure if you are using the right fonts is to test multiple fonts that you have chosen out beforehand. Make sure to monitor closely on the traffic and stay rate of your visitors. This way, you will be able to find out, which is the best font to use on your website.
Making a first impression is very important. This is so that your visitors will always remember you with a positive emotion every time. I was walking in a park the other day, and I saw a familiar face. I could not make out who it was at first, but I can feel an urge to turn around and walk away from that person. It was instinctive. It was much later that I found out it was a very unpleasant ‘waiter’ which I encountered in a coffee shop a long time ago.
This shows just how important a first impression is. If you are to project a negative experience to your site visitors, they will always remember you as ‘unpleasant’ or negative. Therefore your need to make sure that your webpage that gets landed on the most by first-time visitors need to put up a good show every single time so a deep and loving impression is burned into their mind. If this is done right you will always get a lot of return visitors, and people will spread the good news about your website naturally without you having to do much to encourage them.
Ready for on the go…
In these modern days, more and more people are accessing the internet via their mobile devices. This means you need to prepare your website so that it is mobile compatible. This way, you can always be sure to be able to connect with your audience who are using smart phones to access your website as well. It pays to be prepared all the time, and your visitors will also know that you actually care for them, which is what every website owner should be setting their goals for.