We live in a world of technology. Nowadays people choose to click online to research, to chat, the shop, to be informed, to be entertained and to connect to others. While cyberspace is thriving in almost every single way possible, if is also slowly killing your business.
And the culprit is Email.
Although email may be extremely convenient, inexpensive and effective, it is actually doing more harm than good.
Read on to discover the top three ways that email is killing your business.
1. It’s unreliable: You never can tell if your email was sent through. Emails are constantly getting lost in cyber space. There are problems with connection, with servers and with your customer’s servers.
Sometimes a customer will send an email and you will not get it for days. Furthermore, sometimes your reply will get lost.
Either way, the customer will blame you and this miscommunication error will result in an unhappy customer and a lack of sales.
2. It’s not personal: Emails are so standard these days that we forget how personal a real live conversation can be. When you receive an email, it is hard to determine the tone, emotion and feeling in the email.
Customers are left wondering if your response is a generic email, an auto-response or an actual, personal attempt to solve the solution. This can be extremely frustrating for the customer.
3. It’s not in “real time”: Emails are quick; there is no denying this. However, they are still not in ‘real time’ meaning the response time can vary depending on when the reader receives the email and replies to it. This can be anywhere between 10 minutes and 10 years.
Of course, when replying to customer inquiries with emails, you always reply within a standard period, say 24 hours; however, this is still not a real time solution.
Often a customer needs help now, not whenever the email is answered.
So what’s the solution to this? Simple. Help Desks.
Help Desks fix all of these email-related problems. They are reliable as someone is always there to answer a customer’s call. There is no more confusion or worry about whether your email went through.
Furthermore, they are personal as each customer complaint is handled in an individual fashion. Speaking one on one to a customer service rep will allow the customer to feel connected and prove to the customer that your company cares about them. Speaking to a real person can work wonders in the customer service sector.
Finally help desks are in real time. That is, when a customer calls, they will be connected to someone immediately. There are no long response times while the customer waits for a sales rep to log on and check their email.
A customer inquiry should be answered the moment they place it. That way you are proving to them that you care about their problem right then, and that you are dedicated to helping find a solution now, not later.
Help Desks are the perfect way to ensure your customers complaints and inquiries are taken care of in a professional and personal manner.