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Goodwill is something that must be built over time, which is why it’s very powerful. Goodwill means that a relationship has been built that is long lasting with consumers, based on the reputation of your business, and will increase the worth of your business exponentially. Hardly anything is more important than building goodwill with your customers. Here are the main reasons why.

* Inspire Brand Loyalty – When customers feel good about you, even if you’ve made a mistake, they will be more loyal to the brand. They know you’ll make things right if something goes wrong, due to the experience of it happening or witnessing it happening via social media or news stories. They just know that you’re going to do what it takes to keep them happy.

* Encourages Tolerance – If you have goodwill with your customers, they will be more likely to tolerate mistakes than if you don’t have it. If most of the time you have proven to do the right thing and have top-notch products and/or services, one mistake is not going to kill the relationship if you do the right thing to fix it.

* Differentiates You from the Rest – A lot of business owners have forgotten what customer service is and what it’s supposed to be. They get defensive and they don’t work on building up relationships with people. If you work on customer goodwill, you’ll stand out from the crowd in a big way, endearing yourself to even more customers.

* Boosts Your Business Value – When you sell a business, there are aspects that are set in stone such as the price of stock, or the price of the supplies that you have. But, one thing that can be difficult to price is customer goodwill. Your reputation adds value to your business in ways that you cannot imagine and will increase your business’s worth exponentially.

* Improves Your Reputation – When customers think of you in a good way due to the goodwill you’ve established with them, your reputation will be boosted because they will talk about you. You have to be nice many times before someone will talk about you but if you’ve worked hard to establish the goodwill you want to create, then it will help tremendously.

* Increases Your Customer Base – When customers full of goodwill talk about the businesses they frequent, they’ll talk about yours. They’ll become raving fans that tell everyone they know about how awesome you are and why. This will help you get more customers because as they say, “birds of a feather flock together.”

* Helps You Retain Customers – When something doesn’t go quite right, if you’ve created goodwill with your customers they’ll forgive you. One mistake will not kill the relationship when there has been a long line of good things that have happened to them due to their relationship with your business.

* Generates Opportunities – When you have generated goodwill with your customers, you will also generate goodwill with your entire audience – even people who have not purchased from you. Think about the store Trader Joe’s. This store doesn’t exist in many communities, yet they’ve managed to develop such goodwill with their audience that they will succeed anywhere they choose to open a store.

If you really want to make a huge dent in your niche, work on building goodwill with your customers. It will pay off in ways that you may not be able to see today, but in a year or two you’ll look back and be glad you did the work necessary.

Read more about: How to Generate Happy and Loyal Customers

Golden Glove Mailer

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A brand new pro-only mailer just launched which means you get to send your email ads to a buyers list…

Even though it’s paid to join, it’s very cheap for the first 1,000 members, which I like, and then goes up slowly from there.

How much?

The first 1000 members only pay $.50 then it goes up 10 cents every 100 members after!

If you refer anyone you are also earning 100% commissions on these join prices straight to your PayPal account.

Plus, be one of the first 1000 members to join and they will pay you $2.00.. added to your account.

Sign up HERE ! See you there!

Fred

P.S. Remember! Be one of the first 1000 members to join and you’ll start with $2.00 in your account! Don’t delay…

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Pay-per-Click (PPC) marketing programs are fast becoming popular with the myriad of dynamic tools available for affiliates to leverage on. Small and new businesses are sprouting up like mushrooms in the market banking on PPC campaigns with 5 golden tips for success.

1) Dynamic Keyword Insertion

One of the most effective marketing components in PPC marketing is the application of dynamic keyword insertion features. This marketing option functions to replace a specific headline or description term found on the ad copy in conjunction to web user searches. However, the search query must be fit into the allotted parameter limits for a successful execution.

This marketing option component is also called params or inserts although DKI or long form keyword is common with Google AdWords advertising. A specific word is extracted from the identified keyword list which users use in their searching activities to be inserted directly into the ad copy using braces.

The ad copy works to display related words to the identified keywords unless the query is not part of the keyword list or too long to fit the allotted limit length; then the default term is applied. The system could also include trademarked terms in the identified keyword list, but the default would be displayed. This allows unapproved ads to be executed and not be flagged.

The Dynamic Keyword Insertion feature requires a specific manipulation of the casing or bracket which distinguishes its application on the inserted term to be displayed. Marketers must remember the nature of their preferred keywords to be advertised to be calibrated aptly on DKI for the proper display. It is a case-sensitive search feature which defines the display of the term to be searched for in the ad copy that encourages higher click-through rates.

Web users who search for keywords or preferred terms may not even be aware of DKI activation as long as they get the desired result quickly.

2) Exact Match Keywords

Another golden tip to enhance PPC marketing results is the deployment of exact keywords to be matched when activated in online searches. This is more advantageous over broad matching keywords for a wider market exposure without attracting irrelevant traffic to the website which could incur more cost to the company. A broad match of keywords tends to have the ad work harder and longer to secure all types of words close to the keyword or with related connotations which web users may or may not find useful. For the marketers on a tight budget, tangible results must be procured quickly from every PPC campaign; this refers to the recommended exact match keywords to be applied.

3) Choice Advertising Platforms

PPC campaigns are more likely to succeed when the ads are aptly placed in relevant and helpful sites and platforms such as popular search engines like Google or dynamic social media sites like Facebook and Twitter. These popular platforms are dynamic in displaying PPC ads effectively and efficiently within blocks for better promotions of the brand and business on their pages.

Creative PPC management services would always take the effort to customize the preferred ads to suit the placement platform or network of varied targeted audiences. This would draw in the right crowd to boost business sales and brand awareness as each network or website attracts different types of web users. Marketers need to tailor their sales copy and preferred keywords with separate bids for the search engines to enjoy higher SERP listing and results.

4) Activate Negative Keywords PPC Campaign

Small businesses on a low or tight budget should consider activating negative keywords which is often ignored by established players in the market. This vibrant PPC campaign marketing tip is excellent in controlling excessive ad spending where a few selected negative keywords would ensure the right search process is activated without indulging in expensive irrelevant searches. Negative keywords refer to additional words which may be included in the primary keyword to generate a long-tail keyword that would narrow down searches for quicker search results.

PPC campaigns need to be aptly focused to generate outstanding results that benefit the advertiser or marketer. If the campaign is not precise in its goal and objectives, the target would be off-course and missed with possibly heavy losses. Global marketing options would require a more precise identification of niche global markets to enjoy the right groups of consumers coming through in larger volumes.

Each specific market could implement a special zip code for an accurate delivery where higher conversions are possible with the prompt delivery services and stellar customer assistance through a strong customer relationship established.

5) Optimizing Landing Pages

Another vibrant PPC campaign tip is to ensure a strong ad copy which matches the well-designed landing page that would prompt web visitors on the right call-to-action response. This would certainly raise the percentage of successful conversions if the landing page is optimized appropriately with the latest SEO features.

The ad copy and keywords must also be optimized with regular tests to ensure their effectiveness at the landing page. Marketers could experiment with different types of call-to-action formats or phrases to analyze the best outcomes in conversions. The PPC marketing campaigns could always be improved until the best fit is found.

Conclusion

PPC campaigns are very effective if the proper deployment is executed through useful and proven tips and tricks by diligent marketers. A good understanding of PPC marketing would lead the marketer to seek out the best tools and solutions in the market, which they could leverage on for more web traffic and higher sales conversions.

These could benefit small and new businesses with a tight budget to remain competitive and relevant in the market as they could concentrate on building their business presence in the local markets before venturing into global markets. PPC campaigns are dynamic to fit the needs of businesses, small or big, in local or global platforms as they are flexible in their forms and features. It is up to the marketers or business owners to adopt an aggressive stance in PPC marketing for success.

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LotCon-Internet-Marketing-Marketing-Basics280Modern consumers have at least one email account which they receive all types of news from every nook and corner. Besides relevant personal emails, their emails are subject to spam mails and business e-newsletters if they have signed up with the business or brand mailing list.

It can be seen that email marketing today serves the business world very effectively with a strong response from targeted niche markets to bring in the sales. This can only happen if marketers and business owners build a dynamic email list diligently. A healthy business list is a growing list with satisfied and trusting consumers who are supportive of the business brand or products through purchases and forwarding of business news to their circles of contacts.

Email Sales of Products

Many Internet businesses thrive on consistent sales of products, whether personally or through third party merchants. A very effective marketing technique today using digital technology is to selling a product via email.

However, a lot of preparation is required to have this marketing strategy work successfully as precision and trust form the building blocks of strong customer relations. The marketer would also have to generate value-added and interesting content that would be useful and relevant to their email recipients. There is also a need to develop an eye-catching landing page with compelling contents to entice web visitors into the desired call-to-action response that benefits the marketer.

An attractive and optimized website must be designed and implemented to lure search engines into awarding a high ranking score in their SERP listing for more web traffic. The website needs to be updated regularly to keep customers and potential business leads interested and loyal to the business and brand.

Once these marketing preparations are taken care of, the marketer would have to work on developing a strong and long mailing list for email marketing. The mailing list must grow continually with good customers who continue to enjoy the offers submitted regularly through email notification. Marketers also need to put effort in building trust and respect with every customer or potential business lead to ensure a successful email sale.

Effective Email Marketing Strategy

The marketer plays a dynamic role in a successful email marketing campaign where good planning and execution of the marketing plan is crucial to its success. Marketers must always share useful value-added content that is interesting and relevant as a plausible solution to their target audience.

There must never be a flood of emails that focus on sales alone, which is annoying to subscribers. The trick in successful email marketing to promote the sales of products is to ensure that only the business e-newsletters become the only point of sale with the Auto-Responder messages conveying relevant information without affiliate links or adverts.

The right way to deploy the auto-responder is to send out welcoming emails to new subscribers or present the promised freebie such as report or e-book download which was offered as a lead magnet. The emails from the Auto-Responder system should be aptly scheduled to avoid mass emailing which could be wrongly construed as spamming by search engines and other Internet policing authorities.

Auto-Responder email contents of high quality with great interest serve to establish trust and confidence in the marketer and brand by the email recipient. This leads on to the potential business opportunity where sales could be welcomed and activated.

The inclusion of links in an email is permitted if the products on promotion are relevant to the email recipient, without being raw links, but hyperlink connected to the marketer’s “Call-to-Action” option. It is recommended that the email should not contain more than two hyperlinks to avoid frustrating the email recipient.

Research on email marketing reveals some interesting facts about certain consumer behavior that could benefit marketers indulging in this marketing strategy. E-newsletters gain a wider read when they are sent between Tuesdays and Thursdays from the 10th to the 22nd every month. The auto-responder system could be scheduled to deliver quality messages every 7 days with no more than 4 emails per week.

Activating Email Marketing Successfully

An email marketing strategy must be activated properly to be successful. This involves the right way of preparing its processes to gain the best results from it. The first step of preparation in email marketing is to build the list well and strong. This would include identifying the best product to sell, a catchy domain name that is related to the product for easy remembering, a reliable and affordable domain host and a well-designed website with quality contents promoting the product.

There should also be a landing page with opt-in forms for responses by potential leads to become part of the mailing list of the business. The right free gifts could entice these web visitors to opt into the business mailing list, which would grow over time with the right actions taken by the marketer.

The emailing process could be automated to ease the load and responsibility of the marketer. This could be the task of the auto-responder system that is set up to handle the tedious, menial emailing process and storing of consumer contact information on those who opted into the business mailing list.

The auto-responder system also works to identify various types of consumers to categorize them appropriately for a more efficient mailing in the future. This emailing assistant is very reliable without being tired of the tasks assigned to it for life.

Generating Traffic

The final but crucial step in a successful email marketing strategy is to generate the right types of traffic to the website. There must be dynamic advertising of the business products and brand across the Internet platforms to reach more potential business leads. This would bring in more possible sales and business opportunities for the marketer to leverage on to enjoy more profits and a bigger bottom line.

Generating strong streams of web traffic could be activated through quality articles, social media sites, blogs and online ads. Connecting and interacting with every potential business lead helps to increase the mailing list for the marketer to profit from.

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Tips to Get More Email Subscribers

Email Marketing

Simply Ask People to Sign Up
Whether you do it on your website, social media, at the point of checkout, or on a printed flyer, don’t be shy about asking people to join your email list or newsletter

Don’t Ask for Too Much
All you really need from your target audience is an email address to get them on your list; the more information you ask for, the less likely they are to subscribe

Encourage People to Forward Your Newsletters
Reach more people by asking your existing subscribers to forward your emails to their families and friends; this doesn’t cost you a thing, but could add a substantial amount of subscribers to your list

Start a Loyalty Program
Digital loyalty programs are the perfect way to build an email list; once they join your loyalty club, you have permission to email them going forward with additional offers and information

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