0
0
0
0
0
0
0
0
0
or copy the link


“Change is the only constant in life”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive in the harsh business world.

Google recognized the impacts of change to adapt quickly to keep pace for survival and attain market greatness. It is not surprising then that Google continues to excel with its rapid adoption of changes year by year from its search engine algorithms to SEO indexing requirements.

Customer-centric Environment

LotCon-Local-Business-Online-Reputation280A growing emphasis is placed on adopting the best features that contribute to a dynamic user-centric search experience for users. There is a changing shift in the market towards dynamic content marketing where brands are re-structured intensely to provide valuable information for enticing potential leads to the brand and business.

Such customer-centricity demands changes in modern marketing practices which would boost the brand and business to stay ahead of the competition. Businesses today must establish two imposing pillars of customer-centric marketing to be successful in the marketplace.

Pillar 1 – Reshape Content Creation Strategy

Customer-centric marketing refers to customers’ demands and expectations which should be fulfilled satisfactorily by business marketers. The Internet offers diverse, dynamic tools such as Quora.com that permits easy access to understanding customers’ requirements and preferences.

These online tools allow marketers and business planners to identify the needs of potential leads as well as current customers quickly. Those indulging into such activities proactively over time would be deemed as market leaders in their respective industries. There would be a stirring of favorable sentiments such as respect and confidence towards marketers who are deemed innovative and bold to venture into new areas of advanced technologies in leading the way on better marketing developments.

Such proactive approach could also generate inspirational ideas and themes for interesting and new blog articles that users find relevant and fresh that connect them to the brand and company. Inbound marketing is known to be strengthened with relevant concerns being addressed effectively in the contents.

The market comprises diverse consumers who require market expertise in many areas of life where excellent and useful answers would boost the marketers’ leadership in the industry and market. This is part and parcel of adding value to the content that would be re-constructed to be rich and delightful. Hence, content is now designed and developed in a new structure that is fresh and more appealing to modern consumers.

Quality content in a customer-centric environment is associated with key focuses like storytelling narration and empathy with feasible solutions. Such approaches stir up interest and curiosity in consumers to initiate a self discovery for solutions which they could apply and benefit.

The bottom line in customer-centric marketing is to add value to consumers through quality content which they would benefit using effective marketing campaigns with the right mindset of pleasing or satisfying customers. This marketing approach focuses on the customers and not the brand or business.

Pillar 2 – User-centric Marketing

When marketers or business owners change their thought pattern and approach to be user-centric, they would design and develop marketing strategies and campaigns that would satisfy consumer needs and preferences. Businesses today must work ‘selflessly’ to satisfy consumer demands and expectations rather than their own ambitions in the market which becomes secondary.

This is the profound revelatory principle that is now established in the market for business success. The onset of the social media revolution changes branding approaches to be customer-centric where successful branding focuses on the targeted community and meeting its diverse needs and requirements using customized processes that present business brands more palatably.

Today’s form of marketing is having the tables turned on businesses as givers and not takers. When this change happens or is adopted by business brands, there would be a definite change in the marketing strategies and plans developed to win over consumers as customers who know what they want and whom they want from.

The new form of marketing happens when marketers research on changing market trends and customer demands to reward customers the way they want and not according to the whims and fancies of the business or brand. This would flood consumers with unique and fresh brand experiences that resonate in trust, confidence and reliability in the brand and company. Consumers are drawn into a special relationship that is underpinned by mystery, sensuality and intimacy.

A strong customer relation creates more business opportunities for the marketer and business owners to promote the business brand and offers. Marketing efforts become less intense with an established relationship that has trust and confidence incorporated to enjoy the best of user experience with the brand and business if proper interaction is engaged between marketer and potential leads or customers.

Reaping Results

The right application of this customer-centric marketing philosophy could bring about exciting business opportunities that would include favorable business results and outcomes. More traffic would be drawn to the website and brand awareness would be intensified with wider market recognition as more consumers are made aware of the brand presence in the market.

Word-of-mouth advertising is activated more readily from this marketing philosophy as customers are more satisfied and willing to spread the brand to their circles of contact and influence. Hence, marketers save huge amounts of money on intense advertising as satisfied customers prove to be the better alternative that is more convincing as proven by testimonies in the market. Consumers are more readily influenced with success stories from their own kind than professional business promos which are ‘white-washed’.

Conclusion

When potential customers recognize the unique and different approach the marketer is adopting in promoting their brand and business using a different mindset that caters to meeting their needs, their attitude and response would be favorable towards the marketer and brand.

This user-centric marketing attitude changes the perspective of brand and business to put their priorities on customers who become satisfied with the favorable customer services to pledge their loyalty towards the brand and business.

0
0
0
0
0
0
0
0
0
or copy the link

Digital MarketingDigital marketing may offer a wide range of benefits, but there is no denying that takes a lot of time and hard work to make it successful. With so many different techniques and rules that need to be followed, many businesses find it exhausting to keep up. It can also be extremely confusing if you’re new to the world of digital marketing. A lot of businesses simply don’t know where to start or what techniques they should be focusing on. If you’re feeling a little overwhelmed by the capabilities of online marketing, here are a few things you can do to ease the pain and get results.

Research and understand your target market
The key to anything in life is preparation. Before you jump into the world of digital marketing you, need to first understand who it is you are targeting and which channel is most likely to reach them. This is potentially the biggest obstacle you need to overcome in order to gain the best results. Once you have figured out who your target audience is, what they are interested in and what the best way to reach them is, your marketing campaign will run a lot smoother and be more successful. As they say, knowledge is power and this is particularly true in the world of online marketing.

Have a simple strategy
Once you know who you are targeting, the next thing to figure out is how you will reach them. There are so many different channels available to explore; and a sure-fire way to find yourself in the midst of digital marketing fatigue is to try to take on too much at the same time. It is true that your marketing campaign is going to be most successful if you utilize a few different methods. However, if you try to conquer all of the techniques out there at the same time, you are going to get burnt out.

You will see a lot more success if you focus on one or maybe two methods at a time. For example, Social Media is a well-known popular and highly effective digital marketing tool. However, it is also one of the most time-consuming types of marketing to get into. It will therefore require your full attention if you want it to work.

Don’t be afraid to seek help
There is one thing that the most successful businesses have learned in terms of digital marketing; and that’s the benefit of hiring a professional to help. If you’re wondering how some companies manage to keep their business running smoothly while also achieving digital marketing success… the answer is they have help – and a lot of it! By investing in professional help, you will reap the rewards in the long-term.

We all can agree that digital marketing can be a handful and test your sanity. However, the tips above will help you ease into it and beat the fatigue and confusion that could have a negative impact on your efforts.

LotCon-Business-Report-Digital-Marketing-2016

0
0
0
0
0
0
0
0
0
or copy the link

Making your customers feel like they are more than just a buyer is not that difficult. As you always do, thank them for their business, but there is more that you can do. Thanking them is one thing, but remembering them on a special occasion is a plus.

No one will get to know their customers overnight, so it is great to get to know them and find and in doing so, you can find out more about them. Since they are your customers, you do know at least something about them because they like the products and services you offer.

Do keep in mind; you should never assume that they always want the same things. You probably think you know what your customers want but you cannot be 100% sure. One of the main reasons businesses fail is because they are trying to create demand where there isn’t any. Also, businesses will build themselves around ideas that are untested and unproven. Those ideas will make it hard to attract even a small percentage of customers.

Always give them what they want, and always do what you say you will do. If you say you will give them something for free, make sure they get it. Don’t say they will get it and then they are waiting for it and it never arrives. Or if you say the product will be delivered by a certain date, make sure it is. People won’t want to buy from you if they are misled. If you are not able to deliver something by the promised date, let them know why; don’t make them wait.

Aside from delivering what you promised, it is a good idea to create and personalize loyalty programs. For instance, if you are an Internet marketer or blog owner, you can create programs where customers receive a discount after earning so many points. They can earn points when they buy from you or refer people to your business.

Staying connected is really important too. You don’t want too much time passing where the customer never hears from you. Every now and then, you should send a letter to your subscribers and customers giving updates or good news or something they may find interesting. Always have something prepared to send and schedule it with your autoresponder. That way you can never forget to do it.

This may sound funny, but give a little favoritism to your buyers. While you always want to get new customers, you cannot forget about people who already buy from you. Make them feel as if they are really important by creating a loyal customer or VIP program.

One thing I learned through experience is reach out to them when they have a birthday, or if someone is getting married or having a baby. Of course you will only know as much information about someone as they will tell you, but use what you do know about them and let them know you are thinking about them.

Lastly, the way you handle customer service is crucial. If someone has a problem or a concern, always stay level headed. Never make excuses. You know and they know that you have more than one customer, but people always feel as if they are the only one. Give them that personal touch.

Now you have some tips to help you make your customers feel like they want to do business with you. The more you practice these skills, the better you will become as a business owner and your customers will want to continue to buy from you over and over again. I hope that you will now apply these skills to real life situations.

0
0
0
0
0
0
0
0
0
or copy the link

The Power of Online Reviews in Growing Your Business:
How to Embrace Yelpification

LotCon-Local-Business-Online-Reputation280As more and more consumers turn to the Internet for extra information about certain businesses and offers before making their purchases, the onus is on marketers and business entrepreneurs in attracting and convincing these consumers to choose their brand and products/services over competitors.

Web consumers are increasingly discerning over their purchases of all sorts while relying on peer reviews, comments and feedback from the market. This is known as securing more information to make better informed decisions such as purchases.

Business “yelpification” is a new term that is coined from the rapidly changing ways businesses are conducted today. It is defined as a process in which businesses are reviewed by online communities to create a greater awareness of the business or brand with up-to-date feedback and reviews.

Business Yelpification Today

Yelpification is becoming more significant in web consumers’ online transactions as they continue to seek more information about their preferred products and services before making a purchase. Reliable and accurate reviews are highly sought after to enable web consumers to make intelligent purchases that would accord them higher savings and better quality goods or services.

As web consumers become more tech-savvy today, it is not difficult to search online what others feel about certain products, services, brands or companies. Web consumers must also remember to verify the information they received to be true and up-to-date before manipulation.

Online reviews on brands, businesses, products and services as well as marketers are crucial marketing elements to both consumers and companies as they could compel the potential business leads towards or against the brand and business. Good reviews are not biased or untrue to benefit web consumers in their purchases or interactions with the brand or business as well as the marketer.

Better buying decisions are executed with a more pleasant and satisfying personal online experience when the right reviews, comments and feedback are procured from the right sources. However, it could be true that “one man’s meat is another man’s poison” where some consumers may be totally taken in with a product or service while others might find it otherwise. It is up to the web consumer to trust the reviews and gauge for themselves the reliability and usefulness of such feedback or comments by other consumers. After all, different consumers have different needs, requirements and expectations.

Nevertheless, good reviews offer marketers, brands and businesses, higher credibility with a transparency that would draw more potential buyers and supporters of the brand. Marketers and business owners need to work diligently in winning online communities that would generate favorable reviews on their behalf to boost their market credibility, brand presence and sales in more profits.

Yelpification has the power to influence or change the mind and decision of web consumers in making a purchase or supporting a brand or business. In a sense, it is ‘people power’ that influences or convinces others to take on the same stance or mind, but every discerning consumer would confirm the validity and reliability of every feedback or review posted on the Internet as there are many cases of fraud with fake or biased reviews generated.

Tips in Engaging Yelpification More Dynamically

1) Create a Responsive Website

Having a responsive website draws better reviews as web consumers are concerned about flexibility and versatility when visiting a website especially a commercial website. The website should be aptly optimized to cater to the different modes of access, such as mobile phones and mobile devices.

As technology progresses with the emerging mobile technology, websites that desire favorable online reviews must be mobile friendly. This augurs well with search engines to accord higher web page rankings that also boost web traffic. More sales could be generated to grow the business. Google continuously tweaks its search algorithms to seek out websites that implement newer technologies and solutions that would optimize its performance.

If the marketer continually upgrades the website according to technology updates, better reviews would be procured.

2) Proactive Engagement with Potential Leads

Good reviews or yelpification require active interaction between the marketer and potential leads. Marketers must take the initiative in engaging business prospects and customers all the time to woo them over instead of being lured away by competitors which are plentiful in the market.

If a strong relationship is established with potential leads and customers, there would be greater satisfaction amongst them, which could lead them on to become unofficial brand ambassadors. This would become the best type of reviews any brand or marketer could desire as these are true customers who are satisfied with the brand or products. Their opinions matter to other consumers who want to experience the same joy and satisfaction; they are an excellent source of testimony for the brand and company to win more customers and sales.

Marketers who make time and effort to engage with potential leads on products and services in one-to-one online discussions would be building up a strong base for their brand and business. The sky’s the limit on choice of discussion topics which need not be always pertaining to the brand or business. Marketers should prepare the right platform for potential leads and customers to feel good about the brand and goods that would encourage them to offer favorable feedback and comments with a lot of ‘Likes’.

When more participants join the online discussions, the reputation of the brand and the business would grow to impact sales for the business. The marketer who is able to direct the online discussion well would gain credibility as a market leader to be esteemed in the industry. Web consumers could go the extra mile with word-of-mouth promotions on the brand and business until customers become advocates.

Conclusion

Good online reviews are instrumental in boosting the brand and business in any industry as they establish credibility in the market. Even if there were a few bad reviews, this could have a positive impact on the brand and business growth as discerning consumers would recognize that there is no perfect brand, product or service in the market. Hence, there is credibility in that brand of products or services.

0
0
0
0
0
0
0
0
0
or copy the link

LotCon-Advertising-Media-Buying280The progressive technologies today open up many doors of business opportunities for desperate marketers and business owners in reaching more consumers to be interested in their business brand and offers. A direct mail could be an effective marketing tool when integrated with a well designed online marketing strategy in generating organic leads that are useful and viable to business growth.

It is not surprising to note the increasing creative ways of marketing employed by aggressive marketers using the best of technologies. A well designed marketing mix could include feasible “traditional” direct mail marketing which could bring in healthy numbers of potential leads to the business.

This includes integrating blogs, article directories, social media sites, search engines and many other websites and platforms that could be instrumental to a business’s success employing cross-media marketing.

Cross-Media Marketing

Cross-media marketing is becoming more and more popular as it encompasses multiple marketing channels in conducting a more effective marketing campaign with a specific target audience. Such marketing programs are very effective as they cover a lot of scope for the business in terms of higher potential leads and sales.

There are certain key differences between cross-media marketing and conventional direct mail marketing albeit many similarities.

Direct mail marketing is personalized about each recipient with specific name and address as well as URL to direct the recipient to a personal landing page. There is a personal interaction with recipients who are directed to an appropriate landing page with quality content. This would empower them to explore more intensely about the business products and services. There would also be certain useful links to various social media networks that provide more opportunities to engage with customers and subscribers. These landing pages are responsive for an easy access through desktops and mobile devices.

Direct mail on cross-media marketing offers a variety of options for measurability and tracking of response rates. There would be appropriate reports to reveal the status of every marketing campaign that would be instrumental in developing future successful campaigns.

A lot of benefits could come through cross-media marketing that would benefit the business and marketer.

1) Clearer Targets for the Business

Cross-media marketing is very dynamic in targeting an identified audience or segments of it to benefit the business. Direct mail marketing could be incorporated to offer personalized mails to this identified segmented group with pURL and QR codes leading the recipients to their personalized landing pages directly.

Hence, the marketing efforts would be more focused and successful without wasting unnecessary time and effort on uninterested leads for a particular product or service promoted. Faster results could be secured with more attractive ROIs that satisfy marketers based on the cost incurred.

2) Reliable and Accurate Tracking

Cross-media marketing with direct mail offers marketing results that could be readily monitored and tracked in real time to give accurate information about the market and the success of the marketing campaign. Detailed information about every visitor to the website is captured and collated, including page visits and link clicks with opt-in and survey responses if executed.

Direct mail in cross-media marketing measures responses on every marketing campaign to understand the successful elements that could be applied to future campaigns to enjoy higher success.

3) Flexible Marketing Options

There is a higher flexibility with direct mail marketing that could engage a simple postcard or a multipage brochure. Multiple campaign phases could be implemented towards the same targeted niche markets via cross-media platforms.

Such a marketing approach proves to be stimulating and interesting to the targeted audience with results from earlier phases to benefit subsequent phases. This would allow enhancements to subsequent marketing strategies to be fine tuned for higher improvements. Different direct mail components could be sent out to differently directed segments for testing response rates on print media types.

4) Costing and Budget Management

Direct mails in cross-media marketing approaches could be traced and tracked for better accountability in cost and ROIs. Marketers would be informed of the number of mails sent out with a precise cost of each mail and the number of responses from targeted recipients.

These marketing figures allow marketers a more accurate ROI analysis from any marketing campaign to improve business bottom lines readily besides ensuring a close watch on the marketing budget.

5) Enhanced Print Components

It is not surprising that direct mails would propel forward via cross-media marketing as print technology improves with dynamic print solutions such as advanced print techniques and software.

A well planned print and digital marketing campaigns enjoy simpler and cheaper marketing tools that bring on higher ROIs that satisfy businesses. Traditional printers who jump on the cross-media bandwagon faster would overcome the hurdle with the latest technologies readily available.

Successful Cross-Media Marketing Campaign

The key factor in a successful cross-media marketing campaign has to be proper organization of the lists which must be accurate and targeted, even if segmented. Landing pages must include call to action features such as sign-up forms or opt-in options for web visitors to be on the business mailing list as consenting subscribers.

Using an auto-responder system would be a plus point for successful cross-media marketing with direct mails upgraded where a systematic follow-up is executed for every opt-in subscriber. Analytical reports of every marketing campaign are evaluated for improvements on future marketing campaigns.

Direct mail holds a prominent position in direct marketing with a high hand on printed marketing communications that could enhance ROIs when integrated with appropriate digital channels. Consumer responses and sales conversion rates improve enough to benefit businesses in securing their market positions. This happens when printed direct mail combines effectively with well designed emails and personalized web pages (PURLs) as well as emerging mobile elements.

Conclusion

Cross-media marketing with direct mails incorporated proves to be an essential marketing tool for any aggressive Internet marketer to enjoy higher returns via advanced integrated marketing technology.

Traditional printers who embrace advanced technologies to position direct mail marketing further in today’s aggressive marketing trends would be shaping the global market with a synergy that favor both consumers and businesses.